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  • All HBS Web  (5,660)
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  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
  • December 2019
  • Article

It Helps to Ask: The Cumulative Benefits of Asking Follow-up Questions

By: Michael Yeomans, Alison Wood Brooks, Karen Huang, Julia A. Minson and Francesca Gino
In a recent article published in Journal of Personality and Social Psychology (JPSP; Huang, Yeomans, Brooks, Minson, & Gino, 2017), we reported the results of 2 experiments involving “getting acquainted” conversations among strangers and an observational field... View Details
Keywords: Question-asking; Conversation; Communication; Relationships; Interpersonal Communication
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Yeomans, Michael, Alison Wood Brooks, Karen Huang, Julia A. Minson, and Francesca Gino. "It Helps to Ask: The Cumulative Benefits of Asking Follow-up Questions." Journal of Personality and Social Psychology 117, no. 6 (December 2019): 1139–1144.
  • 2019
  • Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
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Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
  • June 2022 (Revised August 2023)
  • Case

Strategic Innovation at the United Nations: A Network of Ecosystems

By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details
Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America
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Nagle, Frank, Elizabeth J. Altman, and Amy Klopfenstein. "Strategic Innovation at the United Nations: A Network of Ecosystems." Harvard Business School Case 722-363, June 2022. (Revised August 2023.)
  • 12 Feb 2014
  • Research & Ideas

Private Sector, Public Good

Should business play a role in supporting public institutions, and perhaps addressing the world's social challenges? When Harvard Professor Rebecca Henderson asked her colleagues and business executives that question over the last few... View Details
Keywords: by Dina Gerdeman
  • January 2011
  • Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details
Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web
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Eisenmann, Thomas R., Alison Berkley Wagonfeld, and Lauren Barley. "Aardvark." Harvard Business School Case 811-064, January 2011.
  • 2023
  • Working Paper

Trusting Talent: Cross-Country Differences in Hiring

By: Letian Zhang and Shinan Wang
This article argues that a society’s social trust influences employers’ hiring strategies. In selecting workers, employers could either focus on applicants’ potential and select on foundational skills (e.g., social skills, math skills) or focus on their readiness and... View Details
Keywords: Selection and Staffing; Trust; Competency and Skills; Cross-Cultural and Cross-Border Issues; European Union
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Zhang, Letian, and Shinan Wang. "Trusting Talent: Cross-Country Differences in Hiring." Working Paper, October 2023.
  • 17 May 2004
  • Research & Ideas

Why We Don’t Study Corporate Responsibility

psychological implications of asking managers to focus on dual objectives. Having to advance economic performance and be socially responsible, some argue, destines managers to do neither. Some fear it is a... View Details
Keywords: by Manda Salls
  • April 2012
  • Article

Teamwork on the Fly

By: Amy C. Edmondson
In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details
Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning
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Edmondson, Amy C. "Teamwork on the Fly." Harvard Business Review 90, no. 4 (April 2012).
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

that they will disappear quickly from the public eye after having been seen by the intended recipients or after a short period of time. Disappearing selfies are seemingly the ideal solution for people who enjoy life on social media but... View Details
Keywords: by Rachel Layne
  • August 2014
  • Article

The Varied Work of Challenger Movements: Identifying Challenger Roles in the U.S. Environmental Movement

By: Stephanie Bertels, Andrew J. Hoffman and Rich Dejordy
Organizations within challenger movements often exhibit differences in what they do, with whom they interact, and how they understand or present themselves. This article attempts to understand what underlies such heterogeneity in challenger movements. Adopting a mixed... View Details
Keywords: Status and Position; Environmental Management; Non-Governmental Organizations; Social and Collaborative Networks
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Bertels, Stephanie, Andrew J. Hoffman, and Rich Dejordy. "The Varied Work of Challenger Movements: Identifying Challenger Roles in the U.S. Environmental Movement." Organization Studies 35, no. 8 (August 2014): 1171–1210.
  • 2023
  • Book

How the Harvard Business School Changed the Way We View Organizations

By: Jay W. Lorsch
The story of the field of organizational behavior (which overlaps considerably with the origin story of Harvard Business School) and how it created the “medical model” of systems thinking—anchored in the practices of listening, observing, testing, and only then... View Details
Keywords: Organizational Behavior; Systems Thinking; Medical Model; Organizations; Behavior; System; History
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Lorsch, Jay W. How the Harvard Business School Changed the Way We View Organizations. Business Expert Press, 2023.
  • January–February 2025
  • Article

Why People Resist Embracing AI

By: Julian De Freitas
The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people’s willingness to harness them. Unfortunately, many people view AI negatively, fearing it will cause job losses, increase the likelihood that their personal... View Details
Keywords: AI and Machine Learning; Technology Adoption; Perception
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De Freitas, Julian. "Why People Resist Embracing AI." Harvard Business Review 103, no. 1 (January–February 2025): 52–56.
  • Web

Doctoral

Personality and Social Psychology Bulletin 7 PHD Programs See the Programs 100 % Placement upon graduation, 2024 More on Placement 100 % Fully‐funded for 5 years More on Financial Support Prior Degrees,... View Details
  • 2014
  • Article

Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries

By: Michael I. Norton and Francesca Gino
Three experiments explored the impact of mourning rituals after losses—of loved ones, lovers, and lotteries—on mitigating grief. Participants who were directed to reflect on past rituals or who were assigned to complete novel rituals after experiencing losses reported... View Details
Keywords: Loss; Practice; Emotions
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Norton, Michael I., and Francesca Gino. "Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 266–272.
  • 2024
  • Chapter

Regulating Collective Emotions

By: Amit Goldenberg
When we think of emotion and emotion regulation, we typically think of them as processes occurring at the individual level. Even when emotions are experienced by multiple people who interact with each other, analysis is typically centered around individual-level... View Details
Keywords: Groups and Teams; Emotions; Behavior
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Goldenberg, Amit. "Regulating Collective Emotions." Chap. 22 in Handbook of Emotion Regulation. Third Edition edited by James J. Gross and Brett Q. Ford, 183–189. Guilford Press, 2024.
  • 2022
  • Conference Presentation

Organizational Competition: A Catalyst for Workplace Diversity and Desires for Uniqueness

By: Samantha N. Smith, Edward H. Chang, Erika L. Kirgios and Katherine L. Milkman
Competition is prevalent in organizations. For example, people often compete against their colleagues for status and recognition in the workplace or for opportunities for advancement. Workers also compete against others to get hired into organizations in the first... View Details
Keywords: Status and Position; Organizational Culture; Motivation and Incentives; Behavior
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Smith, Samantha N., Edward H. Chang, Erika L. Kirgios, and Katherine L. Milkman. "Organizational Competition: A Catalyst for Workplace Diversity and Desires for Uniqueness." In The Consequences of Competition in Organizations. Paper presented at the Academy of Management Annual Meeting, Joint Symposium, Seattle, WA, USA, 2022.
  • Article

Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations

By: Hannah Riley Bowles and Kathleen L. McGinn
Negotiation is a process that creates, reinforces, and reduces gender inequality in organizations, yet the study of gender in negotiation has little connection to the study of gender in organizations. We review the literature on gender in job negotiations from... View Details
Keywords: Gender; Body of Literature; Negotiation Process; Organizational Culture; Research; Behavior; Equality and Inequality
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Bowles, Hannah Riley, and Kathleen L. McGinn. "Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations." Academy of Management Annals 2 (2008): 99–132.
  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
  • 17 Jan 2023
  • Cold Call Podcast

Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

Keywords: Re: Geoffrey G. Jones; Consumer Products
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