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  • All HBS Web  (949)
    • News  (136)
    • Research  (678)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (462)

Show Results For

  • All HBS Web  (949)
    • News  (136)
    • Research  (678)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (462)
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  • 23 Nov 1999
  • Research & Ideas

What’s Your Strategy for Managing Knowledge?

removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details
Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting
  • 09 Mar 2003
  • Research & Ideas

Education, Technology, and Business: What’s the Catch?

expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked, noting the huge scale and... View Details
Keywords: by Carla Tishler; Education
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

many carriers may have to develop a fundamentally different business model—the commercial segment model is not viable for the public exchanges.” INGREDIENTS FOR SUCCESS From consumers: Consumers need to learn how to make smarter choices... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 09 Mar 2016
  • Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

two-and-a-half-day simulation puts students in charge of a brewery for 7 fictitious financial quarters. Working in four- to five-person teams, players make decisions on everything for running their business: types of ingredients to use, packaging, pricing, and customer... View Details
Keywords: by Roberta Holland; Education; Food & Beverage
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

segments to existing products, lowering price by removing features, failing to think through all the technical requirements, neglecting stakeholders, and refusing to believe products created for low-income markets could have global... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2014
  • First Look

First Look: July 15

tied to their competitors via shared intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical... View Details
Keywords: Carmen Nobel
  • 04 Jan 2012
  • What Do You Think?

Income Inequality: What’s the Right Amount?

achievement'" (Dennis Nelson); "the level that does not allow segments of activity to capture regulators or regulations while also ensuring support for the disadvantaged and those in poverty" (Peter Bowie); one that... View Details
Keywords: by Jim Heskett
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

resonated with several segments of the population. While many experts predicted a Clinton victory, Trump was ultimately elected president in November 2016. During his first 100 days in office, Trump tested the boundaries of the U.S.... View Details
Keywords: Dina Gerdeman
  • 06 May 2002
  • Research & Ideas

Profits for Nonprofits: Earning Your Own Way

self-sufficient while not being self-sufficient ourselves?— Alfred Wise,Share Our Strength The session, led by HBS professor James E. Austin, featured three managers whose experiences highlight the challenges and benefits of thinking about profitable View Details
Keywords: by Martha Lagace
  • 29 Sep 2015
  • First Look

September 29, 2015

production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. Building on Antràs and Chor (2013), we describe a property-rights model of firm boundary... View Details
Keywords: Sean Silverthorne
  • February 2025 (Revised February 2025)
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025. (Revised February 2025.)
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

Christensen's Milkshake Marketing (24,877) http://hbswk.hbs.edu/item/6496.html Published: February 14, 2011 About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
Keywords: by Staff
  • 25 Oct 2016
  • First Look

October 25, 2016

segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free evidence suggests that inventory management and geographic... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

as Vanguard and Schwab, have seen that there is a way to address this segment of the market, and developed similar offerings,” says Viceira. “That’s brought this to the attention of not just millennials who have thousands of dollars to... View Details
Keywords: by Michael Blanding; Financial Services
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

know and control what is done with their information. Q: Do these services do better by focusing on the higher-end market, or is the resistance you describe pretty universal for all users? A: The high-end/low-end distinction seems pretty irrelevant here. Instead of... View Details
Keywords: by Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

empirical analysis shows that on average, NPEs appear to behave as opportunistic “patent trolls." NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as... View Details
Keywords: Carmen Nobel
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

a specialist CEO negatively affects segment investment efficiency. The results suggest that new specialist CEOs use the capital budget as a bridge-building tool to elicit cooperation from powerful divisional managers in previously... View Details
Keywords: Martha Lagace
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the... View Details
Keywords: Carmen Nobel
  • 09 Feb 2016
  • First Look

February 9, 2016

formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close.... View Details
Keywords: Sean Silverthorne
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