Publications

July 2024
Case

Living Up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter

In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details

Keywords: Mission and Purpose; Manufacturing Industry; Industrial Products Industry; Cleveland; Ohio; United States

June 10, 2021
Article

How to Be a Purpose-Driven Leader in a Capitalist World

By: Celia Bravard, John Pontillo and Andrew J. Hoffman

Today’s business school education isn’t suited to the big challenges facing the world — climate change, economic inequality and racial injustice — that the leaders of tomorrow will be expected to solve. So, how can students and young professionals succeed in a system... View Details

Keywords: Values and Beliefs; Mission and Purpose; Social Issues; Power and Influence; Social and Collaborative Networks; Opportunities

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November 2020
Teaching Note

Unilever's Response to the Future of Work

By: William R. Kerr and Bailey McAfee

Teaching Note for HBS Case No. 820-104. View Details

Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe

August 2023 (Revised August 2023)
Case

Sky Therapeutics: Innovating in Digital Therapeutics

By: Satish Tadikonda, Olivia Reszczynski and William Marks

Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details

Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Industry; Technology Industry

08 Nov 2024
HBS Case

What Wartime Service Taught These Historic Leaders

“[These leaders] learned a tremendous amount from the mission focus and discipline that came from the military,” says Simons, a Baker Foundation Professor and Charles M. Williams Professor of Business Administration, Emeritus. “There is a... View Details

Keywords: by Avery Forman; Entertainment & Recreation

March 2021 (Revised January 2024)
Case

Ayn Rand: Changing the World

By: Robert Simons and Max Saffer

This case traces the life of Ayn Rand from Russia to Hollywood to New York City. The case describes how Rand fled communist Russia and, in reaction to the deprivations she experienced under communism, developed a philosophy idealizing free will and personal... View Details

Keywords: Writing; Values and Beliefs; Economic Systems; Society; Mission and Purpose; Success; Work-Life Balance; Ethics; Personal Development and Career; Publishing Industry

January 1994 (Revised June 1996)
Case

Problems at InSpeech

By: Lynn S. Paine

InSpeech, Inc., the largest U.S. provider of speech, occupational, and physical therapists to nursing homes and hospitals, is faltering badly. The company is having trouble retaining its frontline employees--the clinicians who deliver its services--and its customers.... View Details

Keywords: Organizational Change and Adaptation; Business Strategy; Problems and Challenges; Health Care and Treatment; Crisis Management; Mission and Purpose; Values and Beliefs; Health Industry

Article

The Messy but Essential Pursuit of Purpose

By: Ranjay Gulati

Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven... View Details

Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making

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Research Summary

Leadership & Values in Times of Instability

By: Ryan L. Raffaelli

Professor Raffaelli investigates the role of leaders within organizations and across industries during periods of upheaval and ambiguity. His work indicates the key role leaders play in driving and infusing values. He also connects leadership to meaning-making,... View Details

Keywords: Leadership; Values And Beliefs; Mission and Purpose

August 2021
Supplement

Danone S.A.: Becoming a Mission-Driven Company (C)

By: Benjamin C. Esty and Emilie Billaud

Describes the events that took place in the first year after Danone became France’s first “entreprise à mission” (mission-driven company). View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

August 2021
Supplement

Danone S.A.: Becoming a Mission-Driven Company (B)

By: Benjamin C. Esty and Emilie Billaud

Describes the events that took place in the first six months after Danone became France’s first “entreprise à mission” (mission-driven company). View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

December 2019 (Revised June 2021)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

September 2006 (Revised October 2007)
Case

Shinsei Bank: Developing an Integrated Firm

By: Thomas J. DeLong and Masako Egawa

Tom Pedersen, newly appointed chief learning officer (CLO) of Shinsei Bank in Japan, pondered how he could facilitate development of an integrated culture and transformation of the organization. Shinsei Bank had not developed longstanding tradition or a strong... View Details

Keywords: Integration; Mission and Purpose; Organizational Change and Adaptation; Talent and Talent Management; Organizational Culture; Performance Evaluation; Cooperation; Diversity; Japan

August 2009
Article

On Good Scholarship, Goal Setting, and Scholars Gone Wild

By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman

In this article, we define good scholarship, highlight our points of disagreement with Locke and Latham (2009), and call for further academic research to examine the full range of goal setting's effects. We reiterate our original claim that goal setting, like a potent... View Details

Keywords: Mission and Purpose; Research

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13 Jan 2020
Working Paper Summaries

Recognition Incentives for Internal Crowdsourcing: A Field Experiment at NASA

Keywords: by Jana Gallus, Olivia S. Jung, and Karim R. Lakhani; Aerospace

Article

181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit

By: Claudine Gartenberg and George Serafeim

On August 19, 2019, the Business Roundtable (BR) issued a memo entitled “Statement on the Purpose of a Corporation.” The Business Roundtable, one of the most preeminent business lobbies in the United States, includes 192 CEOs of leading U.S. companies from Apple to... View Details

Keywords: Purpose; Corporate Purpose; Stakeholder Management; CEO; Mission and Purpose; Business and Stakeholder Relations; Strategy