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Show Results For
-
All HBS Web
(18,489)
- People (25)
- News (3,321)
- Research (12,327)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
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- 10 Jun 2010
- Working Paper Summaries
Corporate Governance and Internal Capital Markets
Keywords:
by Zacharias Sautner & Belén Villalonga
- 2014
- Chapter
Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market
By: Santosh Anagol, Shawn A. Cole and Shayak Sarkar
Anagol, Santosh, Shawn A. Cole, and Shayak Sarkar. "Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market." Chap. 12 in Modernizing Insurance Regulation, edited by John H. Biggs and Matthew P. Richardson. Hoboken, NJ: John Wiley & Sons, 2014.
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,...
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- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly...
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Keywords:
by Sean Silverthorne
- September 2023 (Revised January 2024)
- Case
RightHand Robotics: Choosing the First Market
By: Thomas R. Eisenmann and Stacy Straaberg
In early 2015, RightHand Robotics’s (RHR) leadership faced several decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic hand...
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- 1984
- Article
Organizational Culture and Marketing Effectiveness
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "Organizational Culture and Marketing Effectiveness." AMA Educators' Proceedings (1984): 137–140. (Scientific Method in Marketing.)
- February 2023
- Teaching Note
EnergyNow: Powering a New Market
By: Alexander J. MacKay
Teaching Note for HBS Case No. 723-361.
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- April 2021 (Revised April 2022)
- Case
Next Insurance: Considering New Markets
By: David S. Scharfstein, Ishita Sen and Dean Xu
Scharfstein, David S., Ishita Sen, and Dean Xu. "Next Insurance: Considering New Markets." Harvard Business School Case 221-090, April 2021. (Revised April 2022.)
- June 2015 (Revised May 2017)
- Teaching Note
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch
- January 1988 (Revised August 1989)
- Background Note
Market Projections for Expert Systems
Sviokla, John J. "Market Projections for Expert Systems." Harvard Business School Background Note 188-093, January 1988. (Revised August 1989.)
- September 1983
- Supplement
Marketing 1995: A Scenario, Video
Buzzell, Robert D. "Marketing 1995: A Scenario, Video." Harvard Business School Video Supplement 884-504, September 1983.
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- August 1984 (Revised September 1986)
- Background Note
Marketing Programming, Budgeting, and Allocating
By: John A. Quelch
Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise III
Bonoma, Thomas V. "Managing Marketing -- Exercise III." Harvard Business School Background Note 583-163, June 1983. (Revised August 1984.)
- November 1982 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise I
Bonoma, Thomas V. "Managing Marketing -- Exercise I." Harvard Business School Background Note 583-069, November 1982. (Revised August 1984.)
- June 2005
- Article
Strategies That Fit Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Jayant Sinha
Khanna, Tarun, Krishna G. Palepu, and Jayant Sinha. "Strategies That Fit Emerging Markets." Harvard Business Review 83, no. 6 (June 2005).
- November 1981
- Background Note
Concept of the Marketing Mix
Keywords:
Marketing
Shapiro, Benson P. "Concept of the Marketing Mix." Harvard Business School Background Note 582-060, November 1981.
- May 2002
- Background Note
Project Valuation in Emerging Markets
Reviews the issues managers face when attempting to value projects abroad. These include dealing with multiple currencies, adjusting for country and industry risk, and considering expropriation and devaluation risk.
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Kennedy, Robert E. "Project Valuation in Emerging Markets." Harvard Business School Background Note 702-077, May 2002.