Filter Results:
(4,514)
Show Results For
- All HBS Web
(4,514)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,321)
Show Results For
- All HBS Web
(4,514)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,321)
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that material purchases are less... View Details
Keywords: Re: Michael I. Norton
- Web
Field Course: Public Markets Investing Seminar - Course Catalog
HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This course represents a unique... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54214 forthcoming Operations Research Online Network Revenue Management Using Thompson Sampling: Demand Forecasting and Price Optimization By: Ferreira, Kris J., David Simchi-Levi, and He... View Details
Keywords: Sean Silverthorne
- Web
Business, Government & the International Economy Awards & Honors - Faculty & Research
Economic Association . Marco E. Tabellini : Recipient of the 2021 Excellence in Refereeing Award from the Review of Economic Studies . Marlous van Waijenburg : 2021: Recipient of a National Science Foundation Research Grant (No. 2116150,... View Details
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 2008
- Working Paper
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
By: Hanna Halaburda
This paper investigates the causes and welfare consequences of unravelling in two-sided matching markets. It shows that similarity of preferences is an important factor driving unravelling. In particular, it shows that under the ex-post stable mechanism (the mechanism... View Details
Halaburda, Hanna. "Unravelling in Two-Sided Matching Markets and Similarity of Preferences." Harvard Business School Working Paper, No. 09-068, November 2008.
- 1995
- Chapter
Dynamic General Equilibrium Models with Imperfectly Competitive Product Markets
By: Julio J. Rotemberg and Michael Woodford
- Web
A Marketing Revolution - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National View Details
- 1980
- Chapter
Tests of Capital Market Theory and Implications of the Evidence
By: Michael Jensen
Jensen, Michael. "Tests of Capital Market Theory and Implications of the Evidence." In Handbook of Financial Economics, edited by J. L. Bicksler. North-Holland Publishing Company, 1980. (Originally published in Is Financial Analysis Useless? Proceedings of a Seminar on the Efficient Market and Random Walk Hypotheses (The Financial Analysts Research Foundation, 1975).)
International Differences in Entrepreneurship (National Bureau of Economic Research Conference Report)
Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the... View Details
- 14 Jan 2009
- Working Paper Summaries
Smart Money: The Effect of Education, Cognitive Ability, and Financial Literacy on Financial Market Participation
- 27 Sep 2006
- Working Paper Summaries
How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages
- 24 Jun 2015
- Working Paper Summaries
Accounting Data, Market Values, and the Cross Section of Expected Returns World
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Psychology The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work By: Brodsky, Andrew, and Teresa M. Amabile Abstract—Although both media commentary and academic research have focused much attention on... View Details
Keywords: Sean Silverthorne
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
also for new business models, products, strategies, and marketing campaigns—all relatively inexpensively. This will help it find the right path forward, especially when answers aren’t obvious or people have conflicting opinions.... View Details
Keywords: Carmen Nobel
- 2013
- Article
How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality
By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details
Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America
Silk, Alvin J., and Charles King III. "How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality." Journal of Current Issues & Research in Advertising 34, no. 1 (2013): 166–193.
- 19 Aug 2016
- News
Lending a Hand to Small Businesses in Emerging Markets
lenders a better understanding of both the skills and the personality of loan applicants. Based on psychometrics research conducted at the Harvard Center for International Development, the questions on this test seek not to mimic the data... View Details
- Web
Resources on Indian Business History - Creating Emerging Markets
entrepreneurship: A note on research trends. Dwijendra Tripathi Nov 1985 Economic and Political Weekly 20, no. 48 163-168 An Integrated view of entrepreneurship Dwijendra Tripathi May 1971 Economic and Political Weekly 6, no. 22 59-66.... View Details