Publications

November 2000 (Revised November 2005)
Case

Meg Whitman at eBay Inc. (A)

By: Linda A. Hill and Maria Farkas

Meg Whitman takes over as CEO of eBay from the founder. She must figure out how to lead the company through a stage of phenomenal growth without compromising eBay's unique external customer culture and internal culture--its key success factors. A rewritten version of... View Details

Keywords: Leadership Style; Change Management; Organizational Change and Adaptation; Growth Management; Organizational Culture; Success

April 1998 (Revised November 1999)
Case

Linda Jacober

By: Hugo Uyterhoeven

Linda Jacober is parachuted into a new venture, Mac Direct. Did she inherit the strategic plan of a lifetime or did she board a kamikaze plane? What organizational challenges did she encounter upon her arrival? How well has she done to date and what advice would one... View Details

Keywords: Strategy; Opportunities; Change Management; Leadership Style; Problems and Challenges

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19 Feb 2008
Research & Ideas

Radical Design, Radical Results

addresses this shortfall as part of a larger research agenda investigating how companies manage to succeed in this particular arena. Verganti coauthored the article with Claudio Dell'Era, his colleague at Italy's Politecnico di Milano.... View Details

Keywords: by Julia Hanna; Consumer Products

January 1989 (Revised June 1993)
Case

General Electric: Compliance Systems

By: Robert L. Simons

After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are... View Details

Keywords: Policy; Contracts; Business or Company Management; Communication; Business History; Behavior; Boundaries; Management Style; Cost Management; Electronics Industry

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04 Mar 2002
What Do You Think?

Why the Bull Market in Leadership Books?

... leadership of (especially people) assets." The timing of this "bull market," Chris Wolfington writes, may be accounted for by "the wave of managers who were hired at fast growing startups into leadership positions... View Details

Keywords: by James Heskett

March 2000 (Revised June 2000)
Case

Jeanne Lewis at Staples, Inc. (C)

By: Linda A. Hill and Kristin Doughty

Supplements the (A) case. View Details

Keywords: Organizational Change and Adaptation; Management Style; Change Management; Marketing Strategy; Management Succession; Competitive Advantage; Problems and Challenges; Management Teams; Retail Industry; United States

April 2019
Supplement

C3: Driven to Succeed

By: Robert L. Simons

This video series, which is intended to be used with C3: Driven to Succeed (119-004), shows founder and CEO Tom Siebel addressing a class of MBA students. In eight short video clips, he discusses how he selects customers and employees, creates a high-energy culture,... View Details

Keywords: Management Style; Customers; Employees; Selection and Staffing; Organizational Culture; Performance; Success

07 Aug 2000
Research & Ideas

Rocket Science Retailing

early sales at a few carefully selected test stores. We found that the selection of stores greatly affected the quality of the forecasts. By using historical sales data to pick a diverse group of test stores that matched varying customer preferences, we reduced... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

August 1978 (Revised April 1987)
Supplement

Assistant Professor Graham and Ms. Macomber (B)

Supplements the (A) case. View Details

Keywords: Conflict Management; Interpersonal Communication; Leadership Style; Emotions; Education Industry

August 1978 (Revised December 1986)
Case

Assistant Professor Graham and Ms. Macomber (A)

By: C. R. Christensen

A student takes a position on a case which is in conflict with the other students' conclusions. The professor believes the student's answer is correct but does not indicate so in class. As a result, the student withdraws from further class participation. View Details

Keywords: Conflict Management; Interpersonal Communication; Leadership Style; Emotions; Education Industry

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

opportunities and promise where others see only defeat.” At each stage of aviation's business life cycle—start-up, growth, maturity, decline, rebirth—new types of leaders emerged, such as entrepreneur C.E. Woolman at Delta in the 1920s and '30s; professional View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

technology firms, we show that founders who received advice from other founders with more “hands-on” management styles were more likely to reorient their own management... View Details

Keywords: Carmen Nobel

August 1978 (Revised April 1987)
Supplement

Assistant Professor Graham and Ms. Macomber (C)

By: C. Roland Christensen

Supplements the (A) case. View Details

Keywords: Conflict Management; Interpersonal Communication; Leadership Style; Emotions; Education Industry

January 2007
Teaching Note

Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance (TN)

By: Nancy F. Koehn

Teaching Note to 803127. View Details

Keywords: Leadership Style; Entrepreneurship; Personal Development and Career; Moral Sensibility; Groups and Teams; Managerial Roles; Crisis Management; Goals and Objectives; Antarctica

April 2004 (Revised May 2005)
Case

ING DIRECT

By: James L. Heskett

The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits. View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States

October 2006 (Revised November 2006)
Case

Integrated Packaging Corporation: Struggling to Do the Right Thing (A)

By: Herman B. Leonard and Orson Watson

As a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years... View Details

Keywords: Business and Community Relations; Corporate Entrepreneurship; Social Issues; Factories, Labs, and Plants; Strategy; Management Style; Pulp and Paper Industry; Manufacturing Industry

November 2010
Teaching Note

Belco Global Foods (TN)

By: C. Fritz Foley and Matthew Johnson

Teaching Note for 211033. View Details

Keywords: Managerial Roles; Leadership Style; Trade; International Finance; Globalization; Decisions; Customers; Food and Beverage Industry

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry