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  • All HBS Web  (2,759)
    • People  (10)
    • News  (733)
    • Research  (1,477)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (583)
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  • Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded... View Details
  • December 2024
  • Case

5G Networks

By: Andy Wu, Levi Stroud and Ruth Page
This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates how 5G works by examining its infrastructure and technological advancements. The case considers the specific... View Details
Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Mobile and Wireless Technology; Technology Industry; Technology Industry; United States
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Wu, Andy, Levi Stroud, and Ruth Page. "5G Networks." Harvard Business School Multimedia/Video Case 724-865, December 2024.
  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

novel.” When it comes to building good rapport, the gender makeup of managers and their teams matters, Tamayo’s research shows. Overall, cisgender men manage other men well, and cisgender women manage other women well. When the gender of... View Details
Keywords: by Kara Baskin; Food & Beverage
  • September 2023
  • Teaching Note

Esquel Group

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social... View Details
Keywords: International Relations; Trade; Globalized Markets and Industries; Fashion Industry; China
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Kirby, William C., and Noah B. Truwit. "Esquel Group." Harvard Business School Teaching Note 324-042, September 2023.
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

  Working PapersColonial Land Tenure, Electoral Competition and Public Goods in India Authors:Abhijit Banerjee and Lakshmi Iyer No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/08-062.pdf... View Details
Keywords: Martha Lagace
  • January 2009 (Revised October 2009)
  • Case

GLOBALGAP: Food Safety and Private Standards

By: David E. Bell and Mary Louise Shelman
In response to new laws governing liability and several food safety scares in the 1990s, European retailers drove the creation of a universal production standard based on Good Agricultural Practices (GAP) for fresh fruit and vegetables and a third-party certification... View Details
Keywords: Agribusiness; Food; Governance Compliance; Governing Rules, Regulations, and Reforms; Business and Government Relations; Safety; Agriculture and Agribusiness Industry; Europe
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Bell, David E., and Mary Louise Shelman. "GLOBALGAP: Food Safety and Private Standards." Harvard Business School Case 509-004, January 2009. (Revised October 2009.)
  • March 2008 (Revised September 2008)
  • Case

FREEJ

By: Joseph B. Lassiter III and Firas Alkhatib
Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates
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Lassiter, Joseph B., III, and Firas Alkhatib. "FREEJ." Harvard Business School Case 808-121, March 2008. (Revised September 2008.)

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: insurance industry; insurance industry; insurance industry; insurance industry; insurance industry
    • 17 Jul 2007
    • First Look

    First Look: July 17, 2007

    sharper increases in labor productivity. The ethnic transfer mechanism is especially strong in high-tech industries and among Chinese economies. The findings suggest channels for transferring codified and tacit knowledge partly shape the... View Details
    Keywords: Martha Lagace
    • December 2017 (Revised November 2018)
    • Case

    Tesla Motors (A): Financing Growth

    By: Stuart C. Gilson and Sarah L. Abbott
    The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details
    Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Auto Industry; United States
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    Gilson, Stuart C., and Sarah L. Abbott. "Tesla: Financing Growth." Harvard Business School Case 218-033, December 2017. (Revised November 2018.)
    • December 2004 (Revised July 2005)
    • Case

    Extend Fertility

    By: Myra M. Hart and Sylvia Sensiper
    Focuses on the search for opportunity, the generation and evaluation of business concepts, creation of a business plan, and the start-up process. Follows experienced entrepreneur Christy Jones as she combines her business skills and personal experience to generate new... View Details
    Keywords: Opportunities; Business Plan; Entrepreneurship; Personal Development and Career; Social Issues; Gender; Business Startups; Biotechnology Industry
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    Hart, Myra M., and Sylvia Sensiper. "Extend Fertility." Harvard Business School Case 805-065, December 2004. (Revised July 2005.)
    • 01 Dec 2023
    • Blog Post

    8 FAQs on the MBA Application

    possible? There is no advantage to submitting as soon as possible. We do not start the evaluation process prior to the application deadline. Top 3 Questions We Wish We Got from Applicants 1. What makes a good essay? A View Details
    • 23 Feb 2009
    • Research & Ideas

    Creative Entrepreneurship in a Downturn

    Whatever the headlines predict these days, there may still be good news for entrepreneurs. Many successful products, services, and pivotal ideas have been launched during an economic lull, according to Bhaskar Chakravorti, a senior... View Details
    Keywords: by Martha Lagace
    • Web

    Podcast - Business & Environment

    How is the beef industry changing to address this challenge? Could plant-based or clean meat truly change our diets enough to make an impact? Nicole Johnson-Hoffman from the Global Roundtable for Sustainable Beef, Bruce Friedrich from the... View Details
    • 13 Dec 2006
    • Research & Ideas

    Improving Public Health for the Poor

    low cost or a business providing goods or services that end or reduce respiratory ailments. Bringing together public healthcare and market forces "could have huge impact," says Chu. That feeling was underscored by Chu's own... View Details
    Keywords: by Martha Lagace; Health

      Das Narayandas

      Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

      Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods
      • Teaching Interest

      Overview

      Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
      Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; "Marketing Analytics"; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry
      • February 2014 (Revised March 2014)
      • Case

      Red Star Furniture Group Co. Ltd.

      By: Krishna G. Palepu and Pedro Nueno
      Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
      Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
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      Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
      • Blog Post

      Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again

      By: Regina E. Herzlinger

      Now that more people can shop directly for their own health insurance under the Affordable Care Act, they have been transformed from potential patients to consumers, and like any other consumers of goods or services, they want to know if what they're buying is any... View Details

      Keywords: Transparency; Health Care; Health Insurance; Health Care and Treatment; Health Industry
      Citation
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      Herzlinger, Regina E. "Health Care Transparency: The Fox Is Guarding the Chicken Coop in Washington Again." Huffington Post, The Blog (March 24, 2014). http://www.huffingtonpost.com/regina-e-herzlinger/health-care-transparency_b_5022531.html.
      • November 2010
      • Case

      Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)

      By: James K. Sebenius and Jason Cheng Qian
      Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
      Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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      Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
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