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    Experimentation Works: The Surprising Power of Business Experiments

    * Top 10 Technology Books of 2020 (Forbes)
    * 10 Best Business Books of 2020 (Inc. Magazine)
    * Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
    * 9 Best Business Books for 2020... View Details

    • Research Summary

    Wearing a Red Hat ¨C The Impact of Activist Industrial Policy on Software Development in China

    The idea that the government should steer economic development by strategically hand-picking and managing certain industries is controversial but appeals to many developing countries that are eager to upgrade their industries. In this paper, I study China's recent... View Details

    • May 2010
    • Article

    Modern Management: Good for the Environment or Just Hot Air?

    By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
    We use an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
    Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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    • Web

    Courses - Entrepreneurship

    Avoiding Startup Failure Lindsay Hyde Spring 2024 Q3Q4 3.0 Building Web 3 Businesses Scott Duke Kominers Shai Bernstein Spring 2024 Q3 1.5 Business Marketing and Sales (also listed under Marketing) TBD Spring 2024 Q4 1.5 Data for Impact... View Details
    • September 2011 (Revised February 2013)
    • Case

    Trucost: Valuing Corporate Environmental Impacts

    By: Michael W. Toffel and Stephanie van Sice
    Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
    Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
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    • January 1989 (Revised July 1991)
    • Case

    Bank for International Development, Software Case

    By: W. Carl Kester and Timothy A. Luehrman
    A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest... View Details
    Keywords: Decisions; Interest Rates; International Finance; Relationships; Currency; Management Analysis, Tools, and Techniques; Analytics and Data Science; Inflation and Deflation
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    • February 2022
    • Teaching Plan

    Community Solutions

    By: Brian Trelstad and Tom Quinn
    Teaching Plan for HBS Case No. 322-021. Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached... View Details
    Keywords: Homelessness; Social Issues; Housing; Human Needs; Poverty; Welfare; Business and Community Relations; Analytics and Data Science; Business Strategy; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving
    Related
    • September 2023 (Revised January 2024)
    • Case

    AB InBev: Brewing Up Forecasts during COVID-19

    By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
    In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details
    Keywords: Beer; Forecasting; COVID-19; Decision; Forecasting and Prediction; Analytics and Data Science; Crisis Management; Decisions; Financing and Loans; Investment Return; Resource Allocation; Distribution; Production; Business Processes; Strategic Planning; Health Pandemics; Digital Transformation; Markets; Food and Beverage Industry; Belgium; Europe; Latin America; North and Central America
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    • 2022
    • Working Paper

    The Disagreement Problem in Explainable Machine Learning: A Practitioner's Perspective

    By: Satyapriya Krishna, Tessa Han, Alex Gu, Javin Pombra, Shahin Jabbari, Steven Wu and Himabindu Lakkaraju
    As various post hoc explanation methods are increasingly being leveraged to explain complex models in high-stakes settings, it becomes critical to develop a deeper understanding of if and when the explanations output by these methods disagree with each other, and how... View Details
    Keywords: AI and Machine Learning; Analytics and Data Science; Mathematical Methods
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    • Web

    Dean Srikant Datar | About

    Business Press). He has authored more than 30 cases on topics ranging from Data Science at Target to Nippon Steel. Datar has taught MBA and executive education classes in design thinking, innovation, big... View Details
    • 2015
    • Working Paper

    Online Word of Mouth and Product Review Disagreement

    By: Frank Nagle and Christoph Riedl
    Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
    Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
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    • September 2020 (Revised February 2024)
    • Teaching Note

    Artea (A), (B), (C), and (D): Designing Targeting Strategies

    By: Eva Ascarza and Ayelet Israeli
    Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
    Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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    • 01 Nov 2021
    • What Do You Think?

    How Long Does It Take to Improve an Organization’s Culture?

    Business Journal, April 2015. John Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs (Portfolio/Penguin, 2018). John R. Graham, Campbell R. Harey, Jillian Popadak, and Shivaram Rajgopal, “Corporate Culture: Evidence from... View Details
    Keywords: by James Heskett
    • 23 May 2011
    • Research & Ideas

    Corporate Sustainability Reporting: It’s Effective

    Noted After the data were analyzed, a clear pattern emerged: Countries requiring corporate sustainability reporting experienced a significant improvement in most categories. For social responsibility, for example, those countries improved... View Details
    Keywords: by Michael Blanding
    • 08 Feb 2017
    • HBS Seminar

    Andrew Mao, Microsoft Research

    • 30 Apr 2024
    • Book

    When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

    management and organisational practices. By this time, social science research had already shown that people’s behaviour is shaped as much by situational and contextual factors as by individual character. The 1963 Milgram experiments by... View Details
    Keywords: by Dina Gerdeman
    • Article

    The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation

    By: Jon M. Jachimowicz, Oliver P. Hauser, Julia D. O'Brien, Erin Sherman and Adam D. Galinsky
    Sustaining large-scale public goods requires individuals to make environmentally friendly decisions today to benefit future generations. Recent research suggests that second-order normative beliefs are more powerful predictors of behaviour than first-order personal... View Details
    Keywords: Climate Change; Energy; Environmental Sustainability; Household; Behavior; Values and Beliefs; Forecasting and Prediction
    Related
    • March 2024
    • Teaching Note

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
    Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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    • 03 Oct 2023
    • Research Event

    Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

    coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details
    Keywords: by HBS Staff
    • April 2025
    • Article

    Corporate Ownership and ESG Performance

    By: Belen Villalonga, Peter Tufano and Boya Wang
    Using a sample of 3083 firms from 62 countries over 18 years, we analyze how the structure and identity of firms' material owners influence their Environmental, Social, and Governance (ESG) performance. We find that firms with founding families or other individual... View Details
    Keywords: ESG; CSR; Family Firms; Social Responsibility; Environment; Sustainability; Ownership; Corporate Social Responsibility and Impact; Corporate Governance; Environmental Sustainability
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