consumer choice - Publications - Faculty & Research

November 2003
Supplement

P&G Japan: The SK-II Globalization Project

Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details

Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Japan

Citation

Purchase

February 2008 (Revised September 2008)
Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details

Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry

Citation

Educators

Purchase

01 Apr 1997
News

Manager's Notebook

predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details

Keywords: Judith Ross

02 Oct 2007
First Look

First Look: October 2, 2007

Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details

Keywords: Martha Lagace

01 Feb 1997
News

Herzlinger on Health Care: Revolution in Evolution

that patients may feel are necessary; and squeezing down compensation for talented physicians and hospitals. Indeed, activist American consumers even rebel against perfectly rational HMO tactics like reducing hospital lengths of stay.... View Details

01 Apr 2000
News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details

Keywords: Margie Kelly

01 Mar 2009
News

Damon Silvers

they shouldn’t unionize. The employer’s legal right to coercively interfere with employees’ choices is at work in a way that’s completely inappropriate. The election process itself allows for long delays in litigation and uncertainty. I... View Details

Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation

05 Nov 2013
First Look

First Look: November 5

http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details

Keywords: Sean Silverthorne

Web

Online Creating Brand Value Course | HBS Online

with consumers and give your company a competitive edge. 6 weeks 6-8 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus... View Details

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

wind? How will local residents feel about windmill farms on their horizon? What effects will regulators have on the energy industry in the future? What unexpected opportunities or obstacles will pop up along the way? The course examines strategic View Details

Keywords: by Julia Hanna; Energy; Utilities

Profile

Patrick Akl

Growing up in Lebanon, Patrick Akl lived with a fascination for consumer electronics – and with the ever-present fear of war. “We often had to sleep in an underground bunker,” Patrick says. “And the conflict caused setbacks in my father’s... View Details

04 Dec 2007
First Look

First Look: December 4, 2007

clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase consumer spending and overall store... View Details

Keywords: Martha Lagace

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details

Keywords: by Kim Girard; Advertising; Publishing

01 Dec 2008
News

Career Services Shifts into High Gear

CHOICES Financial Services: 45% Investment Banking: 9% Investment Management: 6% Hedge Funds: 4% Private Equity/LBO: 17% Sales & Trading: 1% Venture Capital: 4% Other: 4% Consulting: 20% Manufacturing: 17% Biomed/Pharma: 3% View Details

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details

Keywords: by Ann Cullen

14 May 2024
Blog Post

Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship

consumer lawsuits against companies from The Hershey Co. to United Airlines. In a landscape with increased awareness about the gaps between promises and action, it is worth considering one fundamental building block that does not always... View Details

08 Dec 2015
First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details

Keywords: Sean Silverthorne

01 Sep 2004
News

A Market-Based Prescription

they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

Web

Strategy Execution - Course Catalog

competitors trying to steal your customers, attract your best people, and leapfrog you in technology—the more valuable this course will be to you. Using fundamental building blocks based on accountability systems and structures, we will teach you how to make the tough... View Details

01 Oct 2001
News

The Eyes Have It: Business Plan Winners Pursue Global Vision

of eyeglasses can cost more than a month's wages. That's because much of the world relies on highly trained specialists who use sophisticated and expensive equipment, in a market that provides consumers with View Details

Keywords: eyeglasses

Publications