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Show Results For
- All HBS Web
(2,815)
- People (18)
- News (1,161)
- Research (1,031)
- Events (1)
- Multimedia (2)
- Faculty Publications (425)
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- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
charity. [related readings] “It’s a way to clearly communicate that ‘We are unique in the space,’” Choi says. “Here’s what we are and here’s what we aren’t.” More traditional organizations have also been opening up. The US Department of... View Details
Keywords: by Danielle Kost
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
employed in a pilot test with the General Services Administration (GSA). Harvard Business School’s Francesca Gino. “Most of my research projects are motivated by puzzles or strange patterns of behavior I see in the real world,” she says.... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
interesting to note that he didn't go to the academy to get his ideas accepted; his approach was to convince important people in the practical world of marketing. Then the academic community would pay attention." "His approach... View Details
- 02 Jul 2013
- First Look
First Look: July 2
political system, our review of the literature finds no academic consensus on the consequences of inequality for the health of the economy or the democracy, or for nearly any other macro-level outcome. With the academic community reaching... View Details
Keywords: Anna Secino
- 08 Nov 2011
- First Look
First Look: Nov. 8
PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and Margaret P. Pierson Publication:Manufacturing and View Details
Keywords: Sean Silverthorne
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
members of the platform community policing themselves? Facebook, for example, has about 30,000 people working on curation of the Facebook platform. The problem is there are more than 2.5 billion users. Thirty thousand people, even with... View Details
Keywords: by Martha Lagace
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
broadcast Internet access some 300 feet. Hostin said the typical user isn't surfing the Web. Instead, he's logging on, downloading e-mail, and synchronizing calendar information, all to be read at a later time. "We call our Wi-Fi network a digital filling... View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service.... View Details
- November 2006
- Exercise
Sell Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
- 15 Apr 2019
- Research & Ideas
Infographic: Can I Please Speak to an Actual Person?
Based on the Working Paper, Mitigating the Negative Effects of Customer Anxiety through Access to Human Contact (pdf) by Michelle A. Shell and Ryan W. Buell. Shell is a doctoral student at Harvard Business School, and Buell is the UPS Foundation Associate Professor of... View Details
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
peterhowell Summing Up: Is the Current US Economic Expansion Primarily in the Hands of the Fed? New applications of technology and the expansion of the service economy may contribute to prolonged economic expansion. But they represent... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
etc.” Several responses questioned whether there was damage to the consumer, often at issue in antitrust. As Shoshanna Zuboff pointed out, in “free” high-tech services, the consumer benefits and resulting satisfaction are highly visible; the costs are not.” Nick C... View Details
- 17 Feb 2015
- HBS Case
HBS Cases: The Battle for San Francisco
online than with the community outside their door. Companies often limit their community engagement to contributions to nonprofits or organizing volunteer opportunities. "Traditionally, the way these... View Details
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
digital form." Telecom Shakeout HBS assistant professor Thomas Eisenmann, moderator of the panel on "Shakeout in Telecommunications," asked the assembled VCs if they are better able to add value to equipment companies or View Details
- February 2018
- Article
Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience
By: Bradley R. Staats, Diwas S. KC and F. Gino
Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that rather than updating their beliefs, individuals may persevere in their prior beliefs. In... View Details
Keywords: Information; Announcements; Service Operations; Decision Making; Medical Specialties; Experience and Expertise; Medical Devices and Supplies Industry
Staats, Bradley R., Diwas S. KC, and F. Gino. "Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience." Management Science 64, no. 2 (February 2018): 804–824.
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
goods and services that they may not have known existed. A great retailer is the agent for the customer. Loyalty programs and the insight and communication capabilities they provide can help retailers... View Details
- February 2011
- Teaching Note
Google and Earnings Guidance (TN)
By: Francois Brochet
Teaching Note for 111026. View Details
- October 2000 (Revised May 2001)
- Case
Editora Abril S.A.
By: Michael Y. Yoshino and Perry Fagan
Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Service Industry; Service Industry; Brazil
Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
- March 2011 (Revised September 2011)
- Background Note
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
ESG principles, according to the paper. Such a big pool of potential investments can make it difficult for investors to distinguish between companies paying lip service to ESG, known as greenwashing or goodwashing, from those that truly... View Details
Keywords: by Rachel Layne