Filter Results:
(3,332)
Show Results For
- All HBS Web
(3,332)
- People (2)
- News (888)
- Research (1,484)
- Events (25)
- Multimedia (48)
- Faculty Publications (768)
Show Results For
- All HBS Web
(3,332)
- People (2)
- News (888)
- Research (1,484)
- Events (25)
- Multimedia (48)
- Faculty Publications (768)
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- Article
Using Internet Data for Economic Research
By: Benjamin Edelman
The data used by economists can be broadly divided into two categories. First, structured datasets arise when a government agency, trade association, or company can justify the expense of assembling records. The Internet has transformed how economists interact with... View Details
Keywords: Data and Data Sets; Research; Internet; Cost Management; Information Management; Factories, Labs, and Plants; Reports; Archives; Surveys; Economics
Edelman, Benjamin. "Using Internet Data for Economic Research." Journal of Economic Perspectives 26, no. 2 (Spring 2012): 189–206.
- 08 Apr 2015
- News
The Assertive Girl's Guide To Getting What You Want
CSML: Leading People
Today’s principals are charged with a wide array of responsibilities – from generating better student outcomes, to recruiting, managing, and retaining high-quality faculty and staff, to cultivating collaboration and collective learning. Leading People provides... View Details
- July 2008 (Revised January 2012)
- Case
Enterprise Risk Management at Hydro One (A)
By: Anette Mikes
An early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewable... View Details
Keywords: Capital Budgeting; Knowledge Sharing; Managerial Roles; Risk Management; Strategic Planning; Situation or Environment; Environmental Sustainability; Renewable Energy; Energy Industry
Mikes, Anette. "Enterprise Risk Management at Hydro One (A)." Harvard Business School Case 109-001, July 2008. (Revised January 2012.)
- February 2016 (Revised June 2016)
- Case
Janalakshmi Financial Services' HR Dilemma
By: Doug J. Chung and Radhika Kak
Janalakshmi Financial Services (JFS), an Indian microfinance institution, had grown rapidly by providing financial products to its main customer base, the urban poor. However, the company was facing several challenges. JFS’s productivity was declining, and it was... View Details
Keywords: Microfinance; Salesforce Management; Compensation and Benefits; Sales; Strategy; Financial Services Industry
Chung, Doug J., and Radhika Kak. "Janalakshmi Financial Services' HR Dilemma." Harvard Business School Case 516-039, February 2016. (Revised June 2016.)
Paul A. Gompers
Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
- 01 Oct 2013
- News
A View from the US
- 09 Dec 2016
- News
How Wayfair Built a Furniture Brand from Scratch
- 05 Oct 2020
- Video
Shamlu Dudeja
Shamlu Dudeja, founder of Malika’s Kantha Collection and Chair of SHE Foundation based in Kolkata, recounts her childhood during Partition in great detail, starting with the day of the Partition where she witnessed the Pakistani flag go up in Karachi, the subsequent... View Details
- 02 Feb 2021
- Video
NextStopHBS: Alum in Action - Julia Cheek'11 of Everlywell
- March 2008
- Exercise
Exercise: Challenging Operational Assumptions
By: Frances X. Frei
This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective... View Details
Keywords: Customers; Employees; Knowledge Acquisition; Knowledge Use and Leverage; Service Operations; Performance Improvement
Frei, Frances X. "Exercise: Challenging Operational Assumptions." Harvard Business School Exercise 608-128, March 2008.
- 09 Dec 2021
- News
How to Save Major League Baseball from Itself
- 16 Dec 2019
- News
FINTECH READING LIST
- 04 Jan 2018
- News
How to Monetize Happiness
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)