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- Faculty Publications (380)
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- All HBS Web (674)
- Faculty Publications (380)
- 03 Jan 2017
- First Look
January 3, 2017
response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence... View Details
Keywords: Carmen Nobel
- June 2005 (Revised September 2006)
- Case
Oracle vs. salesforce.com
By: David B. Yoffie and Alison Berkley Wagonfeld
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
Yoffie, David B., and Alison Berkley Wagonfeld. "Oracle vs. salesforce.com." Harvard Business School Case 705-440, June 2005. (Revised September 2006.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- September 1987 (Revised January 1992)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (C), The
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (C), The." Harvard Business School Case 388-049, September 1987. (Revised January 1992.)
- June 1987
- Supplement
Semiconductor Industry Association and the Trade Dispute with Japan, The: Chart of Arguments/SIA's Section 301, Supplement
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan, The: Chart of Arguments/SIA's Section 301, Supplement." Harvard Business School Supplement 387-206, June 1987.
- June 1987 (Revised February 1988)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (B), The
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (B), The." Harvard Business School Case 387-195, June 1987. (Revised February 1988.)
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States
Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
- Web
Teaching & The Case Method | Baker Library
David A. Garvin, “but they attend equally to orchestrating class discussion most effectively.” 2 Seating charts with the faces and names of students enabled instructors to better facilitate class discussions. After a preliminary... View Details
- December 2019
- Article
El negocio de las plataformas
By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "El negocio de las plataformas." Harvard Deusto Business Review, no. 295 (December 2019): 6–12.
- 25 Mar 2021
- News
Alumni Honor Nitin Nohria and Support His Legacy
low- and middle-skill workers, particularly those considered essential during the recent pandemic, and offers companies strategies for reaching them (coauthored by Professor of Management Practice Joseph B.... View Details
- Web
From Concept to Product | Baker Library
running or ready to run,” she wrote to Land on July 26, 1957, in reference to remarks by David Skinner, vice president of manufacturing, regarding Polaroid’s new plant in Waltham. In the same letter she... View Details
- 01 Jun 2009
- News
Faculty Books
Dilemmas, Social Values, and Ethical Judgments edited by Roderick M. Kramer, Ann Tenbrunsel, and Max H. Bazerman (Routledge) In honor of David Messick, emeritus professor of management and organizations at... View Details
- April 1983 (Revised June 1993)
- Case
Trade In Services and American Express
Keywords: Financial Services Industry
Badaracco, Joseph L., Jr., and David B. Yoffie. "Trade In Services and American Express." Harvard Business School Case 383-114, April 1983. (Revised June 1993.)
- 01 Apr 1999
- News
WSA Conference Focuses on Reaching Goals
"There is today a great need for leaders who live their lives with integrity, courage, and commitment," declared Dean Kim B. Clark in his welcoming comments at the Women's Student Association's (WSA) eighth annual business leadership... View Details
Keywords: Eileen K. McCluskey
- Web
Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
by John B. Shoven and David A. Wise. Chicago, Ill.:University of Chicago Press, 1987. Merton, Robert C. , Zvi Bodie, and A. J. Marcus. "Pension Plan Integration as Insurance... View Details
- October 1990
- Background Note
Global Telecommunications Equipment Industry
Emmons, Willis M., III, Richard H.K. Vietor, and David B. Yoffie. "Global Telecommunications Equipment Industry." Harvard Business School Background Note 391-020, October 1990.
- 01 Dec 2022
- News
The State of Play
years, when business scholars B. Joseph Pine II and James Gilmore published “Welcome to the Experience Economy” in the Harvard Business Review. The authors assumed that once we were all drenched in opportunities for consumption, companies... View Details
- 01 Sep 2003
- News
Class Day & Commencement
Beach to celebrate Class Day. After opening remarks by Student Association Presidents Annemarie Jensen and Sal Kahn (both MBA ’03), David Russell (MBA ’03) presented the Student Association Faculty Awards... View Details
- 01 Sep 2012
- News
Alumni Books
emulate, support, and manage these important individuals for long-term corporate success. Managing Local Governments: Designing Management Control Systems that Deliver Value by Emanuele Padovani and David W.... View Details
- 01 Sep 2014
- News
Kresge’s Afterlife
Illustration by David Plunkert Alumni looking to reminisce about Kresge Hall might want to book a trip to Jamaica. That was one of the destinations for the 50 truckloads of household and office goods that... View Details
Keywords: Dan Morrell