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Show Results For
- All HBS Web
(3,835)
- People (15)
- News (853)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,510)
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- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship perspective, it's a first step... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
mammoth charitable foundation created by the combined wealth of Bill and Melinda Gates and Warren Buffett. "We have evidence," Sorrell says, "that young consumers are more emotionally connected to brands or products that take a... View Details
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
American designers: Ralph Lauren, Calvin Klein, and Donna Karan. How much has the store — and the business — changed over the years? Enormously. Brands and stores are now global. While the Internet has changed everything, good stores... View Details
- 01 Apr 2000
- News
HBS Global Conference Set for Berlin in June
Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early registration is strong for the... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
- 19 Sep 2016
- News
Crafting Success
distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here... View Details
- 01 Mar 2004
- News
Toy Story
daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
- 01 Sep 2009
- News
Read All About It!
situations. The author of Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire, she has also contributed to many other books and written... View Details
- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
- 13 Jun 2017
- News
Finding Common Ground
Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on branding and communications services... View Details
Keywords: Ralph Ranalli
- 01 Jun 2005
- News
One-on-One with Grover Norquist
raising taxes. With the Pledge, we branded the Republican Party at the national level as the party that will not raise your taxes. What are your tax reform priorities for the second Bush administration? Year one, kill the “death” estate... View Details
Keywords: Government
- 20 Jul 2022
- News
Wired to be Inspired
thinking about your employees, you’re thinking about your communities and you’re thinking about the planet. It’s palpable. You can see how they talk about themselves. You can see how they envision their strategy. You can see how employees show up to work. You see how... View Details
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 15 Dec 2024
- News
Editor's Letter
Launched in January 1925, it was an “experimentation in the work of maintaining contact between the School and alumni,” according to W.B. Donham, the School’s second dean. We didn’t take the challenge of disrupting a century-old brand... View Details
- 01 Sep 2007
- News
Faculty Books
Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this “semiglobalized” world, one-size-fits-all strategies don’t stand a... View Details
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside... View Details