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  • May 2011 (Revised July 2015)
  • Case

Ford Motor Company: Strengthening the Dealer Network

By: V. Kasturi Rangan, Katharine Lee and Marie Bell
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details
Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry
Related
  • February 2011
  • Supplement

Volkswagen do Brasil Case Supplement: Employee Recognition Awards Ceremony (Video)

By: Robert S. Kaplan
Keywords: Employees; Auto Industry; Brazil
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  • October 2010
  • Supplement

Toyota Recalls (B): Mr. Toyoda Goes to Washington

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
Case describes the testimony to the U.S. Congress of the Toyota CEO and the head of its U.S. motor sales. View Details
Keywords: Safety; Business and Government Relations; Auto Industry; Japan; United States
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  • February 22, 2010
  • Article

Tragedy at Toyota: How Not to Lead in Crisis

By: William George
Keywords: Leadership; Auto Industry
Related
  • June 3, 2009
  • Editorial

GM: The World We Have Lost

By: Richard S. Tedlow and David Ruben
Keywords: Business Ventures; Auto Industry
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  • May 2006
  • Teaching Note

Reinventing the Automobile: General Motors' AUTOnomy Project (TN)

By: Alan D. MacCormack
Keywords: Auto Industry
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  • February 2006
  • Supplement

An interview with Rick Wagoner, Chairman and CEO, General Motors Corporation

By: David A. Garvin
Keywords: Auto Industry
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  • November 2004 (Revised April 2009)
  • Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
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  • January 2004
  • Teaching Note

Ford Motor Company's Value Enhancement Plan (A) (TN)

By: Andre F. Perold and Peter Tufano
Teaching Note to (9-201-079). View Details
Keywords: Auto Industry
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  • February 2000 (Revised October 2000)
  • Case

CarPoint in 1999

By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details
Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry
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  • October 1996 (Revised February 1997)
  • Case

Saturn Corporation in 1996

Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
Keywords: Product Positioning; Competitive Advantage; Auto Industry; United States
Related
  • March 1999 (Revised December 2001)
  • Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry
Related
  • April 1994
  • Case

Fiat (B)

By: Marco Iansiti
Keywords: Auto Industry
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  • September 1982 (Revised February 1988)
  • Case

Rio Bravo Electricos, General Motors Corp.

By: Roy D. Shapiro
Keywords: Auto Industry
Related
  • September 1992 (Revised September 1993)
  • Case

Volvo and the Monster Mash

By: Stephen A. Greyser and Nancy Langford
Keywords: Auto Industry
Related
  • February 1984
  • Supplement

Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)

By: William J. Bruns Jr.
Keywords: Auto Industry
Related
  • April 1990
  • Case

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein
Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States
Related
  • October 1981
  • Case

Chrysler Corp.--1981

By: Regina E. Herzlinger
Keywords: Auto Industry
Related
  • February 1988 (Revised April 1988)
  • Case

General Motors in 1988

By: Joseph L. Badaracco Jr.
Keywords: Auto Industry
Related
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

for each discrete service. Many other industries have solved the problem of how to issue a single bill for customized services; among them aerospace, construction, auto repair, and consulting. A competitive... View Details
Keywords: by Michael E. Porter; Health