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Show Results For
- All HBS Web
(617)
- People (1)
- News (153)
- Research (405)
- Events (2)
- Multimedia (10)
- Faculty Publications (261)
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
firms find it so difficult to adapt in the face of change—to innovate? In the past 10 years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis, collapsing the structures of... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
Summit attendees worked on identifying "bottlenecks and pain points" while devising potential solutions to the country's infrastructure woes. Many of the problems have a direct impact on business. For example, airline flight... View Details
- 12 May 2015
- News
A Flash of Insight
When American Airlines Flight 11 struck the North Tower of the World Trade Center on the bright, sunny morning of September 11, 2001, it set off a chain of dark events that would kill 3,000 people and change forever the way many Americans... View Details
- 01 Dec 2001
- News
September 11: A Community Reflects
across the river at Harvard College and at other locations throughout the University. Speaking on behalf of Dean Kim B. Clark, who was in New Mexico and unable to return due to airline travel restrictions, longtime faculty member... View Details
Keywords: Susan Young;Deborah Blagg
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in the View Details
- 09 Sep 2008
- First Look
First Look: September 9, 2008
market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
the airline industry, looking at how its leadership changed during the course of the twentieth century and how contextual intelligence or lack thereof influenced industry evolution. We are particularly interested in the co-evolution of... View Details
Keywords: by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details
Keywords: by Susan Young
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
initiative. The Marriott program trains former welfare recipients and guarantees them jobs upon completion of their training. "The challenges of working with the unemployed has led the company to new insights about training, job placement, and supervision," says... View Details
- 03 May 2011
- First Look
First Look: May 3
time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel website Kayak,... View Details
Keywords: Sean Silverthorne
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
forthcoming New York: Dey Street Books Rebel Talent: Why It Pays to Break the Rules at Work and Life By: Gino, F. Abstract—The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician... View Details
Keywords: Sean Silverthorne
- 21 Jul 2009
- First Look
First Look: July 21
joining to simply find a job. The senior TSA staff and airlines are calling for accountability, but the person responsible for the breach is a passionate and valued employee who has been with TSA since its formation. As her shift... View Details
Keywords: Martha Lagace
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external innovation models is far from... View Details
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the New York City Police... View Details
- 10 Feb 2003
- Research & Ideas
Women at Work
former Bain associate Persistency Pays Kelly Cook had wanted to work at Continental Airlines for as long as she could remember. As a young, recently divorced mother of one, she began temping in the Houston area while applying for every... View Details
Keywords: by Wendy Guild
- Web
Oral Histories | Baker Library
in research and women in media buying, but none in the account training area. So I went with them, and was the first woman to be in that training program, and stayed with them a number of years. I was an account executive on Eastern View Details