Publications

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

04 Mar 2022
HBS Seminar

Michael Chu & Bob Kaplan, HBS

Research Summary

Overview

My research aims to understand how prosperity is created in poor countries. My first “chapter” in this larger quest has focused on how rich-country actors have managed to be a force for change in poor-country economies. I have investigated the various attempts of... View Details

20 Nov 2011
News

Occupy the Agenda

2019
Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details

Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation

Find at Harvard

03 Jul 2008
Working Paper Summaries

The Future of Social Enterprise

Keywords: by V. Kasturi Rangan, Herman B. Leonard & Susan McDonald

November 2008
Case

Malaysia Airlines (A)

In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details

Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia

Find at Harvard

29 Nov 2009
News

To spur prosperity, nurture innovation

21 Feb 2020
News

“Businesses Should Use Technology To Disrupt Their Core Competencies”

February 18, 2014
Article

Keep Your Kids out of the Entitlement Trap

By: Josh Baron and Rob Lachenauer

This article discusses the concern among wealthy family business owners that their children may become entitled and fail to contribute to society. The fear is grounded in reality, as studies show that a significant portion of inherited wealth is squandered. The article... View Details

Keywords: Family Ownership; Wealth; Family and Family Relationships; Personal Development and Career

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April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

11 May 2016
Cold Call Podcast

Who Owns Space?

Keywords: Re: Matthew C. Weinzierl

27 Oct 2015
News

The Role of Business in Collective Impact

January 2023
Case

Baofeng's Philanthropic Efforts in China

By: Lauren Cohen, Hao Gao, Bo Li and Zhaoheng Gong

Yanbao Dang, President of Baofeng Group and founder of the Yanbao Foundation, Baofeng Group’s philanthropic arm, weighed how the family nonprofit could maximize its impact. On a mission to eliminating poverty through broadening access to educational opportunities in... View Details

Keywords: Family Business; Entrepreneurship; Rural Scope; Social Enterprise; Nonprofit Organizations; Social Issues; Poverty; Resource Allocation; Green Technology Industry; Education Industry; China; Asia