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Show Results For
- All HBS Web
(3,012)
- People (12)
- News (812)
- Research (1,419)
- Events (17)
- Multimedia (16)
- Faculty Publications (547)
- Research Summary
The Role of the Internet in Enhancing Service and Reducing Cost
Is delivering service (both internal and external) facilitated by the Internet a zero sum game in which costs associated with delivering superior service must always be passed on to customers in the form of higher prices? Does the quantity and type of service... View Details
- January 2025
- Supplement
Colbún’s Angostura Dam Project (B)
- June 2016
- Article
Understanding Online Hotel Reviews Through Automated Text Analysis
- September 2022
- Article
Energy Innovation Funding and Institutions in Major Economies
Monique Burns Thompson
Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS. She has led as a co-founder, President,... View Details
Jacob M. Cook
Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details
- 2015
- Working Paper
Thick as Thieves? Dishonest Behavior and Egocentric Social Networks
- 16 Nov 2016
- Blog Post
My HBS Journey
- 2021
- Article
Fair Influence Maximization: A Welfare Optimization Approach
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
- April, 2023
- Article
Reducing Information Barriers to Solar Adoption: Experimental Evidence from India
- August 2018
- Case
Garanti Payment Systems: Digital Transformation Strategy (A)
The Transparency Paradox
2013 Winner of Academy of Management Awards for Outstanding Publication in Organizational Behavior and Best Published Paper in Organization and Management Theory
Using data from embedded participant-observers and a field experiment at the second... View Details
Using AI to Adjust Your Marketing and Sales in a Volatile World
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
- Profile
Francesca Ioffreda
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
- 2008
- Book
Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details