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  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • 02 May 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

career after graduation. On the social front, I organized concert outings in Boston and embraced my DJ hobby by becoming our designated Section I DJ. These experiences not only energized me but also helped... View Details
  • 24–26 Aug 2016
  • Reunion

HBS Executive Education Global Alumni Leadership Summit

This special two-day summit is designed exclusively for members of our HBS alumni community. We hope that you will take part in the global conversation, and look forward to welcoming you back on campus for the celebration. View Details
  • September 2022
  • Article

Energy Innovation Funding and Institutions in Major Economies

By: Jonas Meckling, Clara Galeazzi, Esther Shears, Tong Xu and Laura Diaz Anadon
Accelerating energy innovation for decarbonization hinges on public investment in research, development and demonstration (RD&D). Here we examine the evolution and variation of public energy RD&D funding and institutions and associated drivers across eight major... View Details
Keywords: Research and Development; Innovation and Invention; Energy Policy; Government Legislation; Energy Sources
Related
  • Web

Faculty & Research

should quantum computing services/machines be priced? And 4) Could Google accelerate its progress with more resources? HBS Working Paper Crossing the Design-Use Divide: How Process Manipulation Shapes the Design and Use of AI By: Rebecca... View Details
  • 13 Aug 2018
  • Blog Post

Following My Dream: Launching a Venture

This summer, while most of my classmates pursued internships, I decided to work full-time on my start-up ‘smoodi’, which I recently incorporated. It’s been an amazing experience and I’m grateful for the support I received as a Harvard... View Details
Keywords: Entrepreneurship
  • 16 Nov 2016
  • Blog Post

My HBS Journey

heartbroken, as I will miss so much everyone I connected with here, but I am completely certain that choosing to pursue an MBA at HBS has been one of the best decisions I ever made.  The HBS experience is meticulously View Details
  • 14 Jan 2008
  • Research & Ideas

Mapping Polluters, Encouraging Protectors

information themselves. Besides managers, the site's creators hope MapEcos will grab the attention of members of the public, including environmental activists. Users can track factories' pollution activity over time, compare factories in... View Details
Keywords: by Martha Lagace; Manufacturing; Chemical
  • Profile

Francesca Ioffreda

innovate and apply design thinking principles. Finally, I was excited about getting to meet and work with Boston-based health care startups and develop partnership strategies. Looking back on your internship, what did CVS Health do well... View Details
Keywords: Health Care
  • 2021
  • Article

Fair Influence Maximization: A Welfare Optimization Approach

By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe
Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details
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  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • April, 2023
  • Article

Reducing Information Barriers to Solar Adoption: Experimental Evidence from India

By: Meera Mahadevan, Robyn C. Meeks and Takashi Yamano
Off-grid solar technologies hold promise for unelectrified and low-quality electricity settings; however, their adoption remains low. Important barriers to adoption, such as incomplete information remain relatively unexplored in developing countries. In collaboration... View Details
Keywords: Technology Adoption; Renewable Energy; Knowledge Sharing; Developing Countries and Economies; India
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  • August 2018
  • Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
Related

    The Transparency Paradox

    2013 Winner of Academy of Management Awards for Outstanding Publication in Organizational Behavior and Best Published Paper in Organization and Management Theory

    Using data from embedded participant-observers and a field experiment at the second... View Details

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

      • 09 Oct 2019
      • Research & Ideas

      For Better Ideas, Bring the Right People to the Brainstorm

      neutral, or even harmful to minting winning ideas. Testing for personality Koning and Hasan detail their findings in the paper Conversations and Idea Generation: Evidence from a Field Experiment, to be published in Research Policy this November. They conducted their... View Details
      Keywords: by Michael Blanding

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
        • 28 Apr 2021
        • Blog Post

        Alumni Spotlight: Cissy Chen (MBA 2019)

        Cissy Chen (MBA 2019) reflects on her how experience at HBS shaped her career and inspired her to make a difference in her home region of Asia through impact investing. How has your education at HBS helped to shape your career in impact... View Details
        • 2008
        • Book

        Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

        By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
        Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
        Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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        • TeachingInterests

        Investing for Impact

        By: Archie L. Jones

        The Field Course: Investing for Impact was born out of the efforts of HBS students and faculty in the spring of 2020 and offered for the first time in fall semester of 2021.

        This course seeks to help students understand why certain... View Details