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    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
    • 12 Sep 2023
    • Research & Ideas

    How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

    boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to figure out how to View Details
    Keywords: by Ben Rand; Financial Services
    • 02 Oct 2019
    • Working Paper Summaries

    The Limitations of Dynamic Capabilities

    Keywords: by David J. Collis and Bharat Anand
    • April 2022 (Revised July 2022)
    • Case

    Stalin’s Capitalists: American Business and Soviet Industrialization

    By: Jeremy Friedman, Jingyu Liu and Christine Riggle
    In the late 1920s and early 1930s when Joseph Stalin, leader of the world’s first Communist state, sought to industrialize his largely peasant country on an unprecedented scale, he turned for help to those who had the most experience constructing on such a scale:... View Details
    Keywords: Communism; Industrialization; Socialism; History; Industry Growth; Economic Systems; Soviet Union
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    • September 2018
    • Case

    Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

    By: Elie Ofek
    In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
    Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
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    • 07 Mar 2011
    • News

    Q&A: Tarun Khanna, Professor

    • April 2020
    • Article

    The Impostor Syndrome from Luxury Consumption

    By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener
    The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, because consumers perceive it as an undue privilege. As a result, paradoxically, luxury... View Details
    Keywords: Luxury Consumption; Luxury; Spending; Consumer Behavior; Perception
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    • February 2016 (Revised October 2017)
    • Case

    The Jungle and the Debate over Federal Meat Inspection in 1906

    By: David Moss and Marc Campasano
    In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
    Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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    • April 1983
    • Supplement

    Dansk Designs Ltd.: The Administration of Creativity, Video II

    By: Hugo Uyterhoeven
    Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems... View Details
    Keywords: Management; Brands and Branding; Problems and Challenges; Creativity; Balance and Stability
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    • 2020
    • Working Paper

    Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

    By: Chiara Farronato, Jessica Fong and Andrey Fradkin
    Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
    Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
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    • 11 Sep 2013
    • News

    Employers’ blind spot that causes hiring mistakes

    • Fall 2019
    • Article

    Du « défi américain » à l’expansion européenne: Les relations économiques transatlantiques des années cinquante aux années soixante-dix

    By: Grace A. Ballor
    Economic histories of post-war transatlantic relations have focused on two predominant narratives: US aid for European reconstruction through the Marshall Plan, and the threat of American business investment in Europe. But little research has linked these two elements.... View Details
    Keywords: Multinational Corporations; Economic History; International Relations; Business History; Foreign Direct Investment; Multinational Firms and Management
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    • Research Summary

    Overview

    By: Vincent Pons
    Professor Pons studies questions in political economy and development with the goal of understanding how democratic systems function, and how they can be improved.

    He decomposes the electoral cycle into four essential steps: the factors affecting voter... View Details
    • May 2020
    • Teaching Note

    Big Boom Beverages: Fight or Flight? (Brief Case)

    By: Stephen A. Greyser and William Ellet
    Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details
    Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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    • January–February 2019
    • Article

    Why Some Platforms Thrive and Others Don't

    By: Feng Zhu and Marco Iansiti
    In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details
    Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy
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    • July 1996
    • Case

    Bayside Controls, Inc.

    By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
    Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
    Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
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    • July 2012
    • Case

    Droga5: Launching Jay-Z's Decoded

    By: Anita Elberse and Kwame Owusu-Kesse
    In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
    Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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    • 10 Jun 2021
    • News

    Harvard Business School Professor Lakshmi Ramarajan Wins Wyss Award for Excellence in Mentoring Doctoral Students

    • 21 Sep 2021
    • Office Hours

    Readers Ask: How Can I Gain Power and Influence?

    and accessible to all. I am not one of the people at the top at work. Do I still have the power to effect change? To identify who has power in an organization and who doesn’t, you should not rely on the organizational chart. Instead, you need to answer View Details
    Keywords: by Kristen Senz
    • October 2016 (Revised April 2018)
    • Case

    DataXu: Selling Ad Tech

    By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
    DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
    Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
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