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Show Results For
- All HBS Web
(1,679)
- People (6)
- News (366)
- Research (1,123)
- Events (8)
- Multimedia (5)
- Faculty Publications (764)
- September 2016 (Revised March 2020)
- Teaching Note
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
- June 2012 (Revised March 2014)
- Case
I Paid a Bribe (Dot) Com
By: Karthik Ramanna and Rachna Tahilyani
Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India who have been the victims of corruption to self-report details of bribes paid, including the bribe amount, the name of the... View Details
Ramanna, Karthik, and Rachna Tahilyani. "I Paid a Bribe (Dot) Com ." Harvard Business School Case 112-078, June 2012. (Revised March 2014.)
- 14 Aug 2008
- Working Paper Summaries
The Agglomeration of U.S. Ethnic Inventors
- 15 May 2022
- News
Layoffs on Zoom: Is There a Better Way?
- 27 Aug 2013
- Working Paper Summaries
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- June 2018
- Case
The Grommet in 2018
By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details
Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry
Applegate, Lynda M., Karen Gordon Mills, and Lena Goldberg. "The Grommet in 2018." Harvard Business School Case 818-132, June 2018.
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
hedge fund, an Amazon employee focused on retail data, and a forecaster at General Electric," says HBS David Sarnoff Professor of Business Administration Marco Iansiti, who serves as faculty chair of the initiative and head of the View Details
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
SUMMING UP Are Computers and Tech-Driven Networks In Their Twilight Years? Issues raised by the ascendancy of network technology are many and varied, judging from responses to this month’s column based on Joshua Cooper Ramo’s book, The... View Details
Keywords: by James Heskett
- September 2013
- Case
Advanced Leadership Pathways: David Weinstein and Write the World
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details
- 09 Oct 2013
- News
Microsoft’s $7.2 Billion Nokia Bet Not Luring Apps
- Working Paper
Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application
By: Flora Feng, Charis Li and Shunyuan Zhang
Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years featured by unique offerings from individual providers. Despite the perceived value of uniqueness, scalable quantification of visual uniqueness in P2P platforms like Airbnb has been largely... View Details
Keywords: Peer-to-peer Markets; Marketplace Matching; AI and Machine Learning; Demand and Consumers; Digital Platforms; Marketing
Feng, Flora, Charis Li, and Shunyuan Zhang. "Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application." SSRN Working Paper Series, No. 4665286, February 2024.
- 15 Sep 2017
- News
Build Your CORe as a Global Thinker
- December 1999
- Case
Sun Microsystems, Inc. (A4): Sun Peak: Helen Yang and Mark Walden on "Running Sun on Sun"
By: Rosabeth M. Kanter and Jane Roessner
SunPeak was the largest project Sun Microsystems, Inc. had ever undertaken: shifting Sun's entire business transaction system from a mainframe-based enterprise resource planning (ERP) system to a Sun-based system. Making the shift would be complicated and financially... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
HBS and other business schools add more tech-germane courses to their MBA offerings. "Tech firms 'have been snapping up economists at a remarkable scale'" Luca and co-author Susan Athey, the economics of technology professor at... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 27 Mar 2019
- News
Will Startup Fishbowl Become the Social Media App for Your Industry?
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies and conclude that they represent the future of retailing. However, that conclusion would be wrong. Technology is just a platform for change. How we use the View Details