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Show Results For
- All HBS Web
(993)
- People (1)
- News (160)
- Research (729)
- Events (8)
- Multimedia (5)
- Faculty Publications (374)
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- 04 Jun 2024
- Blog Post
ClimateCAP 2024
complex interplay between reducing reliance on fossil fuels and the growing demand for vital minerals like cobalt. Exploring innovative solutions, from recycling critical minerals to implementing regulations ensuring View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
own and control the use of property in accord with their own interests, and where the invisible hand of the pricing mechanism coordinates supply and demand in markets in a way that is automatically in the... View Details
Keywords: Sean Silverthorne
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- 01 Dec 2013
- News
Faculty Opinion: Making It Better
a key driver of innovation is necessity—truly the mother of invention. For example, in Brazil, Russia, and China, which have universal coverage, and in India, which does not, demand for health care far outstrips the state's ability to pay... View Details
- January 2010
- Background Note
In the Spotlight: The Market for Iron Ore
By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China
Musacchio, Aldo, Tarun Khanna, and Jenna Bernhardson. "In the Spotlight: The Market for Iron Ore." Harvard Business School Background Note 710-049, January 2010.
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the bottom two layers of data, Cisco discovers a problem with the power... View Details
Keywords: by Jean Ayers
- 04 Sep 2019
- News
Case Study: Up in the Air
whether to build the supply of talent to attract clients first, or vice versa. Building the supply side has been straightforward, but convincing enterprise clients to leverage talent as a service as part of... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
option to her online consignment ceramics offerings, Giridharadas recouped about half of her investment within four months. Now she sees a bigger opportunity: Party supply rentals were a $5 billion industry in the United States in 2017,... View Details
Keywords: Jen McFarland Flint
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
positions. To enable such assessments, firms must become as transparent about their corporate political responsibility (CPR) as their corporate social responsibility (CSR). For their part, rating systems must demand such information from... View Details
Keywords: Dina Gerdeman
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
What should Jim do? The array of ethical choices forms the basis of discussion in the MBA required course Leadership and Corporate Accountability. Supply And Demand "Corruption can be defined as paying... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
And Gerald Nanninga posed the interesting question: "Have we limited our potential by not only mislabeling potential partners as 'customers' but in mislabeling everyone in the entire supply chain?" What do you think? Original... View Details
Keywords: by Jim Heskett
- Web
The new industrial state? | Institute for Business in Global Society
these policies seek to address. Together, they explored strategies for reshoring supply chains, revitalizing critical infrastructure, bolstering manufacturing capabilities, creating jobs, and advancing the clean energy transition. For... View Details
- Portrait Project
Kathryn Andersen
one's health to eat cheaply. And, who on earth has time to cook? I want to inspire our generation to get into the kitchen. I want to show people that cooking is fun, fast, and easy, and that anyone can prepare a delicious, healthy, inexpensive meal. I want to drive... View Details
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- 2007
- Working Paper
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
By: Feng Zhu and Marco Iansiti
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details
Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms
Zhu, Feng, and Marco Iansiti. "Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations." Harvard Business School Working Paper, No. 08-031, November 2007.
- November 2006
- Case
Organics: Coming Center Stage?
By: James E. Austin and Reed Martin
The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details
- March – April 2008
- Article
Customer Preference Discontinuities: A Trigger for Radical Technological Change
By: Mary Tripsas
What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, ... View Details
Keywords: History; Technology; Transition; Consumer Behavior; Industry Structures; Product Development
Tripsas, Mary. "Customer Preference Discontinuities: A Trigger for Radical Technological Change." Managerial and Decision Economics 29 (March–April 2008): 79–97.
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
developed by the company’s marketers and strategists. “They want to react to changing demand and supply conditions,” says study author Alexander J. MacKay, an assistant professor of business administration... View Details
- 01 Mar 2024
- News
Turning Point: Eternal Returns
Louisa Wong (MBA 1981) (Illustration by Gisela Goppel) Louisa Wong (MBA 1981) (Illustration by Gisela Goppel) I was born in the middle of Typhoon Gloria in 1957 and spent my early childhood in Kowloon’s Walled City, which at the time was an extremely poor and densely... View Details