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  • All HBS Web  (1,018)
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  • All HBS Web  (1,018)
    • People  (2)
    • News  (255)
    • Research  (583)
    • Multimedia  (5)
  • Faculty Publications  (200)
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  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

counterparts. The empirical evidence presented in the chapter demonstrates that diversified business groups can add value in mature markets such as Britain. Even the much-criticized conglomerates of the 1970s-1990s were quite successful... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third-party solution or a “white label” solution, which would hide the third-party... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

leadership changes, increased communication, new partnership deals, and a focus on digital, sought speed, innovation, and accountability to better fulfill Sesame's educational mission. By 2016, Sesame was in the middle of its change, and Dunn contemplated how best to... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
  • 18 Dec 2012
  • First Look

First Look: December 18

for anyone hoping to master the new-world skills required of successful business leaders today. As the narrative unfolds, Jim grapples with an array of business crises, some he inherited and some of his own making. As events push this new... View Details
Keywords: Carmen Nobel
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance, food, events and educated staff in SSG's retail outlets... View Details
Keywords: Martha Lagace
  • 02 Feb 2016
  • First Look

February 2, 2016

Philippines, the U.S., and most recently, China. Aspiring Minds had seen success as a business-to-business (B2B) entity, creating and selling technology products geared towards industry verticals. By 2015 the business-to-consumer (B2C)... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
  • 08 May 2007
  • First Look

First Look: May 8, 2007

fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But... View Details
Keywords: Martha Lagace
  • 16 Apr 2013
  • First Look

First Look: April 16

Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems, and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his View Details
Keywords: Sean Silverthorne
  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to work for him; he's incredibly View Details
Keywords: by Martha Lagace; Music
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

Sekiya wanting to replicate DISCO’s enviable success and introduce the P-Will system at their companies. However, none of these companies had actually implemented it. Seeing off another guest who had visited DISCO, Sekiya asked himself:... View Details
Keywords: Dina Gerdeman
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

effort, assimilation success was larger for those that were culturally closer to native whites (i.e., Western and Northern Europeans). These patterns are consistent with a framework in which changing perceptions of out-group distance... View Details
Keywords: Dina Gerdeman
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