Publications

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September 2014 (Revised July 2018)
Case

adidas Group: IT Multi-Sourcing

By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill

This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details

Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany

March 2007 (Revised August 2009)
Case

Will RacingThePlanet Ltd. Reach the Finish Line?

Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and... View Details

Keywords: Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Sports Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica

October 1984
Case

NIKE (E1): The Announcement

Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details

Keywords: Management Succession; Management Teams; Sports Industry; Sports Industry

October 1984 (Revised March 1999)
Case

NIKE (B)

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details

Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Sports Industry; Sports Industry

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

studying "open-source" and user innovations to determine exactly how they work—and when they can be effective. While open-source computer software is the best-known example of the trend, it is far from the only one. In one paper, for example, Baldwin studied... View Details

Keywords: by Michael Blanding

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Sports Industry; Sports Industry; United States; North America

July 2000
Case

Dawn Riley at America True (E)

By: Linda A. Hill and Kristin Doughty

Supplements the (C) and (C1) cases. View Details

Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America

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July 2000
Case

Dawn Riley at America True (D)

By: Linda A. Hill and Kristin Doughty

Supplements the (C) and (C1) cases. View Details

Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America

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14 May 2013
First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details

Keywords: Sean Silverthorne

10 Sep 2014
Research & Ideas

Become a Value Creator

good at what they do and are creating value. This creates very different levels of anxiety. It's much safer to be a team player." Others will like you, and ultimately you'll be happier. People who are bad sports in the business world... View Details

Keywords: by Dina Gerdeman

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

unprofessional, it featured red font and a pixelated cartoon devil. Other participants received a deliberately professional-looking survey titled "Carnegie Mellon University Executive Council Survey on Ethical Behaviors," which sported... View Details

Keywords: by Carmen Nobel

02 Nov 2009
Research & Ideas

Shareholders Need a Say on Pay

further down the ladder—a discussion that could easily stretch beyond business to the lavishly compensated worlds of professional sports and entertainment. There's also the concern over executive pay at firms that received government... View Details

Keywords: by Julia Hanna; Financial Services

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

SSRN

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July 2009 (Revised August 2009)
Case

From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys

By: F. Warren McFarlan and Michael Vitale

This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details

Keywords: Nonprofit Organizations; Business or Company Management; Growth and Development Strategy; Problems and Challenges; Welfare; Education; Sports; Service Industry

19 Nov 2012
Research & Ideas

LEED-ing by Example

measures of environmentalism. The team homed in on California primarily because it was (and is) the state with the largest number of municipal green-building policies. But the state also sports a wide range of environmental diversity... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Sports Industry; Sports Industry; Sports Industry; United States; North America

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Sports Industry; Sports Industry; Sports Industry; Asia; United States