Publications

October 1996 (Revised April 1997)
Case

Team New Zealand (C)

By: Marco Iansiti and Alan D. MacCormack

Supplements the (A) and (B) cases. View Details

Keywords: Sports Industry; Sports Industry; New Zealand; United States

September 1973 (Revised October 1980)
Case

The student is required to develop a strategy for a tennis club of a large resort area. The tennis director must decide how many courts he needs to build within the next three years, what surface they should have, and how much he should charge for their use.... View Details

Keywords: Price; Service Operations; Organizations; Performance Capacity; Planning; Strategy; Sports Industry; Sports Industry

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

that people tend to devalue long-term returns in relation to short-term gains. They tend not to buy and sell according to self-set rules. A person willing to pay up to $200 for a ticket to a sporting event is not, once he owns it, willing... View Details

Keywords: by James Heskett

08 Sep 2015
First Look

September 8, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=48334 Harvard Business School Case 815-071 The National Football League and Brain Injuries The National Football League (NFL) was both the most popular spectator sport in the U.S. and a major... View Details

Keywords: Carmen Nobel

March 2004 (Revised February 2006)
Case

Salt Lake Organizing Committee, The: 2002 Olympics

By: H. Kent Bowen, Bryce LaPierre and Courtney Purrington

After two and a half years of effort, Fraser Bullock, COO of the 2002 Winter Olympics, faced projected deficits and post-9/11 security requirements only five months before the opening ceremony. Summarizes the organizational structure and processes put in place by... View Details

Keywords: Framework; Knowledge Dissemination; Business or Company Management; Managerial Roles; Organizational Design; Organizational Structure; Planning; Practice; Risk and Uncertainty; Safety; Sports; System

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

two new lines of business to complement the two current lines of men's shoes and men's outdoor clothing: A new LOB of men's casual clothing. A new LOB focused on sporting goods: clothing, athletic shoes, and equipment. Achieve... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

June 2005 (Revised October 2005)
Case

Coach Roy Williams: What Next? (A)

By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer

Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details

Keywords: Decision Choices and Conditions; Resignation and Termination; Job Offer; Leading Change; Management Succession; Performance Improvement; Personal Development and Career; Sports; Kansas; North Carolina

Find at Harvard

May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Sports Industry; Sports Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe

16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

I saw in studying winning streaks and losing streaks in sports as well as businesses and nations, it’s easy to appear united when your team is winning. Divisiveness tends to characterize losing streaks, in which people try to hold on to... View Details

Keywords: by Sean Silverthorne

August 1994 (Revised December 1996)
Case

Astra Sports, Inc. (B)

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details

Keywords: Strategy; Crime and Corruption; Brands and Branding; Sports Industry; Sports Industry; Sports Industry; Venezuela

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

live TV, the play might soon reappear on a sports network's Twitter feed. According to Brown, users' attention spans are somewhat proportional to the size of the screens they use. That means they're less willing to sit through an... View Details

Keywords: by Carmen Nobel; Advertising

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

professional sports a "legitimate" career path in Asian-American families? Or how many Asian-American families might steer their children away from basketball because they see it as a "black" thing? Or to what extent... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

online from folks like Netflix, Hulu, and Amazon Prime, which have all left commercials behind in favor of a subscription model. "The whole issue of cutting the cord is a huge risk for them," says Teixeira. It's likely a sign of things to come that View Details

Keywords: by Michael Blanding

16 Feb 2012
Op-Ed

Nitin Nohria: Why US Competitiveness Matters

that our friends abroad cheer for America with foreboding and pessimism, the way sports fans nervously pull for a team whose lead is slimming and whose energy is fading. These outsiders recognize that the system of democratic capitalism... View Details

Keywords: by Nitin Nohria

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Sports Industry; Sports Industry

April 1994
Supplement

Planet Reebok (B)

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom