Publications

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

John Walson launched the first commercial cable television system in Mahanoy City, Pennsylvania, an Appalachian town eighty-six miles from Philadelphia. 1,2 Walson worked as a lineman for Pennsylvania Power & Light and also owned a local appliance store, which held... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

September 2018
Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding; Management

March 2015
Case

MELF and Business Culture in the Twin Cities (A)

By: Clayton S. Rose and David Lane

Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details

Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul

March 9, 2023
Article

Linking Growth and the Frontline

By: Frank V. Cespedes, Jay Galeota and Michael Wong

Most strategies are about growing the business. But about one quarter of companies do not grow at all and, even before the pandemic, only one in eight achieved more than 10% revenue growth annually, according to data from S&P Global regulatory filings. One reason is a... View Details

Keywords: Growth and Development Strategy; Customer Focus and Relationships; Competency and Skills

November 2000
Background Note

Note on Employee Stock Ownership Plans (ESOPs) and Phantom Stock Plans

By: Dwight B. Crane and Indra Reinbergs

Provides a brief overview of employee stock ownership plans (ESOPs) and phantom stock plans for owners of closely held companies. ESOPs can be used as a tool of corporate financing, and can provide employees with ownership interests. Phantom stock plans can reward... View Details

Keywords: Financing and Loans; Employee Stock Ownership Plan; Motivation and Incentives; Management Teams; Corporate Governance; Ownership Stake; Taxation

July 1989
Background Note

Learning by the Case Method in Marketing

Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note... View Details

Keywords: Marketing; Cases; Learning

Program

Creating Brand Value

Summary Consumer brands are one of the most valuable sources of sustainable competitive advantage, but managing brands and achieving their full potential has never been more difficult. Today's consumers are increasingly diverse, are... View Details

June 1999 (Revised August 2004)
Case

NFL-Network Television Contracts, 1998-2005, The

By: Stephen A. Greyser

The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details

Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry

26 Feb 2013
News

Lessons I learned from Japan

05 May 2021
News

How Do You Embed a Sense of Purpose Into a Company?

2019
Working Paper

Intelligent Design of Inclusive Growth Strategies

By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat

Improving corporate engagement with society, as advocated in the Business Roundtable’s 2019 statement, should not be viewed as a zero-sum proposition where attention to new stakeholders detracts from delivering shareholder value. Corporate programs for sustainable and... View Details

Keywords: Inclusion; Sustainability; Performance Measures; Environmental Sustainability; Social Issues; Strategy; Governance; Corporate Social Responsibility and Impact; Business and Stakeholder Relations

SSRN

June 2023
Case

Russia's Invasion of Ukraine in 2022: Consequences for Agriculture

By: José B. Alvarez and Natalie Kindred

Russia's brutal full-scale invasion of Ukraine that begain in February 2022 caused major destruction to Ukraine's agriculture sector, one of the most productive and important in the world. This note provides a brief overview of certain singificant moments and moments... View Details

Keywords: Food; Agribusiness; War; Disruption; Food and Beverage Industry; Agriculture and Agribusiness Industry; Shipping Industry; Ukraine; Russia

Article

Managing Healthcare Costs and Value

By: Robert S. Kaplan, Michael E. Porter and Mark L. Frigo

Rising health care costs are a major global challenge. A number of factors contribute to this trend, including aging populations and medical technology. But an underlying and misunderstood source of health care’s escalating costs has been the inability of health care... View Details

Keywords: Health Care and Treatment; Cost; Cost Management; Cost Accounting; Health Industry

23 Jan 2020
News

Five Ways Hospitals Will Change in Next Decade

Article

Are Crises Good for Long-term Growth? The Role of Political Institutions

By: Alberto Cavallo and Eduardo Cavallo

This paper provides empirical evidence for the importance of institutions in determining the outcome of crises on long-term growth. We show that once unobserved country-specific effects and other sources of endogeneity are accounted for, political institutions affect... View Details

Keywords: Growth; Democracy; Macroeconomics; Growth and Development; Financial Crisis; Economic Growth; Government and Politics

Find at Harvard

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

Find at Harvard

23 Sep 2013
News

That Online Review May Really Be Too Good to Be True

February 2012 (Revised January 2013)
Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee

On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details

Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry