Social Platforms - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

just think about 100 million people watching the Super Bowl, if you can get another 100 million people posting on Facebook, that's really powerful and very compelling. So, the reach that social media View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

07 Feb 2012
First Look

First Look: February 7

equal-division agreements. These endogenous framing effects may outweigh any overall social utility effects due to the mere presence of communication. In two studies, we find that non-binding talk about fairness within a three-party,... View Details

Keywords: Sean Silverthorne

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

they buy. And in this excerpt, Toffel and Pal talk about Common’s business model, the market opportunity, and what she’s learned about launching a climate venture. Courtesy Sanchali Pal READ MORE Mike Toffel: So let's talk a little bit about the business model. So... View Details

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

citizenship and part of a firm’s social responsibility. So, in addition to gaining a competitive advantage, companies that pay employees to contribute to open source are improving their image and, potentially, their ability to recruit top... View Details

Keywords: by Kristen Senz; Computer

Web

Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

that research while building platforms to educate leaders and catalyze action on this complex and expanding set of issues. Play Video duration: 3:02 Harvard Business School’s Institute for the Study of Business in Global Society (BiGS)... View Details

Web

Business Economics Online Course | HBS Online

principles to real-world business challenges. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Bar graph transitions into prices associated with sweaters and songs on iTunes Get View Details

Web

Power and Influence for Positive Impact | HBS Online

you use most frequently in various contexts. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global... View Details

Web

Launching Tech Ventures | HBS Online

their business model. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get View Details

24 Aug 2020
Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

professor. They surveyed 1,770 members of Alignable, an online platform for small-business leaders. To supplement that small-business data, a second survey was completed by 70 business economists belonging to the National Association for... View Details

Keywords: by Kristen Senz

21 Feb 2017
First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings of Rakuten, she reveals three... View Details

Keywords: Carmen Nobel

17 Apr 2012
First Look

First Look: April 17

under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details

Keywords: Carmen Nobel

Web

Online Business in Society Courses | HBS Online

worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share experiences and expertise across industries... View Details

September 2020 (Revised September 2021)
Case

Student Success at Georgia State University (A)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African... View Details

Citation

Educators

Purchase

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

have skills to cope. And it’s when workplaces need to make sure employees are getting the help they need.” Stressed-out workers seek online tools Whillans decided to explore whether an internet-based platform called Happify, which coaches... View Details

Keywords: by Dina Gerdeman; Health

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

social media and instantaneous communication Generational change as millennial and Gen Z workers with a more egalitarian, self-expressive style move into the workforce (and, at this point, into leadership roles: the oldest millennials are... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

01 Mar 2023
News

Step Change

debt. Enan, then 24 years old, leapt at the chance to work for Youssef Boutros-Ghali, an MIT-educated economist and advocate for trade liberalization who worked to reform Egypt’s social security and pension systems, among other... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

world has ever seen. The current climate crisis is far beyond an environmental issue—it is an existential crisis. Moreover, it converges with—and exacerbates—the crises we face in biodiversity, global health, and social justice. As... View Details

Web

2024 Reunion Presentations - Alumni

will also explore implications of these changes for investing. Digital Platforms: The Business Model of the 21st Century Professor David Yoffie + More Info - Slides – Less Info - Slides Digital platforms have become the most successful... View Details

26 Mar 2013
First Look

First Look: March 26

that diverse views are well represented, and if politicians and regulators cannot be easily captured, then this shareholder-return view of political engagement is unlikely to reduce social welfare in the aggregate and thus damage the... View Details