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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that change in image takes 10 to15... View Details
Keywords: by Sean Silverthorne; Advertising
  • July, 2024
  • Article

Consumer Protection in an Online World: An Analysis of Occupational Licensing

By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
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  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key... View Details
Keywords: Martha Lagace
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

corporate sector is starting to wake up to the opportunity, but there is still much to be done. Perceptions are slow to change. Many business people still view inner cities as areas where there are no businesses, no workers to hold jobs,... View Details
Keywords: by Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

Claudine, Andrea Prat, and George Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that... View Details
Keywords: Dina Gerdeman
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

Download the paper: http://www.hbs.edu/research/pdf/08-006.pdf Why We Aren't as Ethical as We Think We Are: A Temporal Explanation Authors:Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni, and Max H. Bazerman Abstract This paper explores the biased... View Details
Keywords: Martha Lagace
  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

variable analysis and use the differences in the likelihood of retirement driven by Social Security retirement incentives in the United States to find a sizable increase in purpose in life as an outcome of retirement.” Emotional... View Details
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home markets and those in developing countries. In addition, each country's View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

contribute to what we call the psychology of price. You can take the very same physical price and break it up into parts, bundle it with other items, ask for payment early, or ask for payment late, and change consumers'' perceptions of... View Details
Keywords: by Manda Mahoney
  • 17 Dec 2013
  • First Look

First Look: December 17

Bavel Abstract—Human faces are used as cues to the presence of social agents, and the ability to detect minds and mental states in others occupies a central role in social interaction. In the current... View Details
Keywords: Carmen Nobel
  • Web

2018 Symposium - Race, Gender & Equity

diversity-related perceptions. The three streams of her diversity research include: (1) recognition and inference-based processes of leadership, (2) intersectionality and social positioning, and (3) View Details
  • 28 Nov 2012
  • What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

customer perceptions of service quality, or success in developing talent, should be injected in some way into the calculation. Regardless of the solution favored, Daniel Pink reminds us that all of these practices run counter to a great... View Details
Keywords: by James Heskett
  • Article

The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions

Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception
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  • Web

A Rewarding Work Life - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

(relative to the hiring manager) influences other organizational members’ support (or lack thereof) for who is hired through perceptions of the hiring manager’s motives and morality. We apply principles derived from the literature on... View Details
Keywords: Sean Silverthorne
  • January 2008
  • Article

Nonemployment Stigma as Rational Herding: A Field Experiment

By: Felix Oberholzer-Gee
Long spells of unemployment are known to reduce the likelihood of re-employment, but it is difficult to discern the reasons for this observation. Using an experimental method that controls for search intensity and possible discouragement of job applicants, I document... View Details
Keywords: Job Search; Job Cuts and Outsourcing; Employment; Cognition and Thinking; Perception; Creativity; Human Needs; Job Interviews; Selection and Staffing; Recruitment; Managerial Roles; Judgments; Employment Industry
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  • 03 Jul 2012
  • First Look

First Look: July 3

well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies... View Details
Keywords: Sean Silverthorne
  • January 2021
  • Case

Value-Based Insurance Design at Onex

By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal
The operating executives of Health and Benefits for Onex Partners, Megan Jackson Frye and Sam Camens, faced a challenge: Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends... View Details
Keywords: Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Finance; Behavioral Finance; Insurance; Health; Health Care and Treatment; Human Resources; Compensation and Benefits; Markets; Demand and Consumers; Consumer Behavior; Social Psychology; Behavior; Interests; Motivation and Incentives; Perception; Health Industry; Insurance Industry; North America; United States
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  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

first, it has to undo the common perception that the product is an intimidating machine for guys. As part of its strategy, in July 2003, Sony introduced a PlayStation product in Europe called EyeToy: Play—a video camera (the EyeToy) and... View Details
Keywords: by Youngme Moon
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

attentional focus improves perceivers’ ability to judge group effectiveness. Finally, we find that perceivers with higher levels of social sensitivity are more accurate at judging group effectiveness. We discuss the implications of these... View Details
Keywords: Dina Gerdeman