Publications

August 2020 (Revised July 2021)
Case

From Farm Boy to Financier: Eiichi Shibusawa and the Creation of Modern Japan

By: Geoffrey Jones, Gabriel Ellsworth and Ryo Takahashi

This case describes the career of Eiichi Shibusawa (1840-1931), a serial entrepreneur who is widely known as the “father of Japanese capitalism” and as a pioneer of socially responsible investment. Born in feudal Edo Japan, following the Meiji Restoration in 1868... View Details

Keywords: Entrepreneurship; Personal Development and Career; Business History; Ethics; Business and Stakeholder Relations; Economy; Society; Japan

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

2008
Working Paper

Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?

By: James E. Austin and Herman B. Leonard

What happens when small iconic socially-oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but also pose unusually difficult challenges because... View Details

Keywords: Mergers and Acquisitions; Management Style; Agreements and Arrangements; Social Enterprise; Social Issues

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April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

a product of the international Communist movement’s model of revolution in the developing world that envisioned new states following a “non-capitalist path of development.” In Iran, this was compounded by the use of Allende-era Chile as a... View Details

Keywords: Dina Gerdeman

31 Jul 2012
Working Paper Summaries

Investment Incentives in Proprietary and Open-Source Two-Sided Platforms

Keywords: by Ramon Casadesus-Masanell & Gastón Llanes

Research Summary

Overview

My research encompasses two related streams. The first examines the vicissitudes of individuals' identities in the context of itinerant careers, with a specific focus on the role of management education in hosting managers' efforts to consolidate and/or... View Details

February 2003 (Revised April 2004)
Case

Pharmaceutical Industry, The: Challenges in the New Century

By: Stephen P. Bradley and James Weber

Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details

Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry

Fall 2017
Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones

This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details

Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa

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July 2023
Article

Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users

By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg

Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with... View Details

Keywords: Social Media; Emotions

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October 2017 (Revised October 2022)
Case

JetBlue: Relevant Sustainability Leadership

By: George Serafeim

In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details

15 Sep 2011
Research & Ideas

High Ambition Leadership

What is welcome and all too rare? Leaders who care about building great institutions, not just profits. What sets these leaders apart in their practice and outlook? Harvard Business School's Michael Beer in his new book, Higher Ambition: How Great Leaders Create... View Details

Keywords: by Martha Lagace

September 2014
Article

Metropolitan Blueprints of Colonial Taxation? Lessons from Fiscal Capacity Building in British and French Africa, 1880-1940

By: Ewout Frankema and Marlous van Waijenburg

The historical and social science literature is divided about the importance of metropolitan blueprints of colonial rule for the development of colonial states. We exploit historical records of colonial state finances to explore the importance of metropolitan identity... View Details

Keywords: Colonial Administration; Quantitative Sources; Governance; Money; Taxation; Trade; History; Africa

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May 2005 (Revised May 2011)
Background Note

Inequality and Globalization

By: David A. Moss, Anna Harrington and Jonathan Schlefer

Inequality represented a major issue at the dawn of the 21st century. By many measures, inequality had increased over the previous several decades, within both developed and developing countries. Whether global inequality (measured across countries or among the people... View Details

Keywords: Equality and Inequality; Wealth and Poverty; Income; Globalization

February 1995 (Revised February 1998)
Case

India in the 1990s

By: George C. Lodge and Ahu Bhasin

Describes the efforts of Indian Prime Minister P.V. Narasimha Rao to deregulate and open up the Indian economy in the early 1990s. Focuses on the difficulties he encountered, reflected in the poor showing of the ruling Congress Party in state elections in December... View Details

Keywords: Development Economics; Emerging Markets; Social Issues; Economic Growth; Government and Politics; India