Publications
Publications
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(3,553)
- Faculty Publications (674)
- April 2007 (Revised March 2008)
- Case
Dr. Iqbal Survé at Sekunjalo Investment Group (A)
By: Linda A. Hill and Emily Stecker
Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details
- March 2007 (Revised December 2007)
- Background Note
Alleviating Poverty and Malnutrition: Successful Models
By: Ray A. Goldberg, Laura Winig and Kerry Herman
Provides successful models of private-public sector cooperatives in alleviating poverty and malnutrition. View Details
- January 2007 (Revised December 2007)
- Case
PSI: Social Marketing Clean Water
By: V. Kasturi Rangan, Nava Ashraf and Marie Bell
Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
- September 2006 (Revised July 2012)
- Case
PSI India—Will Balbir Pasha Help Fight AIDS? (A)
By: Elie Ofek and Peter Wickersham
In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
- April 2006
- Case
Managing a Public Image: Cheri Mack
By: Robin J. Ely and Ingrid Vargas
Cheri Mack, an African-American woman, has just arrived at Harvard Business School after working for three years at a major consulting firm where she learned to adopt the demeanor of her male colleagues in order to fit in. Some of her male classmates are critical of... View Details
- April 2006
- Case
Medical Innovation Beyond MedStar: Mobilizing for National Impact
By: Rosabeth M. Kanter, Ryan Raffaelli and Michelle Heskett
Dr. Craig Feied, director of MedStar Health's Medical Informatics programs, wanted his innovations to influence national health care. Since joining Washington Hospital Center's Emergency Department in 1995 with Dr. Mark Smith, their information system had become the... View Details
- March 2006 (Revised June 2010)
- Case
Eldeco: Playing in the Big League
By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog
In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details
- 2006
- Book
Confidence: How Winning Streaks and Losing Streaks Begin and End
Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again? There's a fundamental principle at work—confidence—that makes the difference... View Details
Keywords: Social Psychology
- January 2006 (Revised December 2006)
- Case
Wal-Mart's Business Environment
In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details
- 2006
- Book
Who Really Cares: The Surprising Truth About Compassionate Conservatism
By: Arthur C. Brooks
We all know we should give to charity, but who really does? Approximately three-quarters of Americans give their time and money to various charities, churches, and causes; the other quarter of the population does not. Why has America split into two nations: givers and... View Details
- December 2005 (Revised October 2006)
- Case
Nest Fresh Eggs (A)
By: Teresa M. Amabile and Victoria Winston
Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details
Keywords: Motivation and Incentives
- November 2005 (Revised November 2005)
- Case
Massachusetts General Hospital and the Enbrel Royalty
By: David S. Scharfstein and Darren R. Smart
Massachusetts General Hospital is considering selling its royalty interest in Enbrel, Amgen's blockbuster drug for the treatment of rheumatoid arthritis. In assessing whether to sell, and at what price, the hospital must determine its value to a potential buyer as well... View Details
- November 2005
- Supplement
Nestle's Milk Districts: Case Supplement
By: Ray A. Goldberg and Kerry Herman
Nestle as the largest milk company in the world, has a history of economic development, nutrition, health, and food safety in all the major countries of the world. Each milk model is tailor-made to the needs of each country's political, social, and economic priorities. View Details
- July 2005 (Revised December 2006)
- Case
Japan: Deficits, Demography, and Deflation
By 2005, Japan's debt had risen to 163% of GDP. For more than a decade, the government had run huge deficits, trying unsuccessfully to stimulate economic growth. Interest rates, meanwhile, had been zero for years. But with slow growth and banks in crisis, nothing had... View Details
- June 2005 (Revised March 2007)
- Case
ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana
By June 2004, ACHAP, a three-way partnership of The Bill and Melinda Gates Foundation, Merck, and the Botswana government, had committed nearly $60 million of the $100 million toward various AIDS education, prevention, and treatment programs. It was time to evaluate... View Details
- June 2005 (Revised August 2011)
- Case
Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)
By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran
Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details
- April 2005 (Revised August 2012)
- Supplement
MedCath Corporation (B)
By: Regina E. Herzlinger and Louisa Neissa
Supplements the (A) case. A rewritten version of an earlier case. View Details
- April 2005
- Article
Psychological Dimensions of the Israeli Settlements Issue: Endowments and Identities
By: Susan Hackley, M. Bazerman, Lee Ross and Dan Shapiro