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      • September 2002 (Revised October 2002)
      • Case

      GolfLogix: Measuring the Game of Golf

      By: John T. Gourville and Professor Jerry N. Conover
      GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details
      Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics
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      Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
      • September 2002
      • Case

      Pura Vida Coffee

      By: James E. Austin and Allen S. Grossman
      Tells the story of two HBS graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. View Details
      Keywords: Social Enterprise; Internet and the Web; Food and Beverage Industry; Costa Rica
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      Austin, James E., and Allen S. Grossman. "Pura Vida Coffee." Harvard Business School Multimedia/Video Case 303-051, September 2002.
      • August 2002 (Revised January 2003)
      • Case

      Siebel Systems: Anatomy of a Sale, Part 1

      By: John A. Deighton and Das Narayandas
      How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details
      Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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      Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 1." Harvard Business School Case 503-021, August 2002. (Revised January 2003.) (request a courtesy copy.)
      • August 2002 (Revised February 2003)
      • Case

      Siebel Systems: Anatomy of a Sale, Part 2

      By: John A. Deighton and Das Narayandas
      How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
      Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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      Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 2." Harvard Business School Case 503-022, August 2002. (Revised February 2003.)
      • August 2002
      • Case

      Siebel Systems: Anatomy of a Sale, Part 3

      By: John A. Deighton and Das Narayandas
      How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
      Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry
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      Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 3." Harvard Business School Case 503-023, August 2002.
      • July 2002
      • Article

      The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting

      By: James J. Anton and Dennis A. Yao
      Ideas are difficult to sell when buyers cannot assess an idea's value before it is revealed and sellers cannot protect a revealed idea. These problems exist in a variety of intellectual property sales ranging from pure ideas to poorly protected inventions and reflect... View Details
      Keywords: Intellectual Property; Contracts; Strategy; Valuation
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      Anton, James J., and Dennis A. Yao. "The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting." Review of Economic Studies 69, no. 3 (July 2002): 513–531. (Harvard users click here for full text.)
      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • June 2002
      • Teaching Note

      Hewlett Packard-Computer Systems Organization: Selling to Enterprise Customers, TN

      By: Das Narayandas
      Teaching Note for (9-500-064). View Details
      Keywords: Computer Industry
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      Narayandas, Das. "Hewlett Packard-Computer Systems Organization: Selling to Enterprise Customers, TN." Harvard Business School Teaching Note 502-071, June 2002.
      • 2002
      • Book

      Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

      By: D. Quinn Mills
      Keywords: Sales; Crime and Corruption; Online Technology
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      Mills, D. Quinn. Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.
      • April 2002 (Revised July 2002)
      • Case

      Imagicast

      By: John T. Gourville and Alison Berkley Wagonfeld
      Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details
      Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
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      Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast." Harvard Business School Case 502-052, April 2002. (Revised July 2002.)
      • February 2002
      • Case

      Fighting AIDS and Pricing Drugs

      By: John T. Gourville
      In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details
      Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry
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      Gourville, John T. "Fighting AIDS and Pricing Drugs." Harvard Business School Case 502-061, February 2002.
      • January 2002 (Revised April 2002)
      • Case

      Space Data Corporation

      By: Alan D. MacCormack and Jay Wynn
      Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details
      Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States
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      MacCormack, Alan D., and Jay Wynn. "Space Data Corporation." Harvard Business School Case 602-121, January 2002. (Revised April 2002.)
      • January 2002 (Revised July 2002)
      • Case

      Vialog Corporation

      By: Richard G. Hamermesh and Michele Lutz
      Traces the origin of Vialog Corp.--from its founding in 1996 through a roll-up of several independent teleconferencing companies in 1997 and its initial public offering (1999) and eventually to a potential merger or acquisition in June 2000. The company has grown... View Details
      Keywords: History; Business Exit or Shutdown; Internet and the Web; Corporate Entrepreneurship; Partners and Partnerships; Initial Public Offering; Business Growth and Maturation; Mergers and Acquisitions; Business Processes; Information Technology Industry; Europe
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      Hamermesh, Richard G., and Michele Lutz. "Vialog Corporation." Harvard Business School Case 802-008, January 2002. (Revised July 2002.)
      • 2002
      • Book

      Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble

      By: D. Quinn Mills and Dirk Seifert
      Keywords: Sales; Crime and Corruption; Online Technology
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      Mills, D. Quinn, and Dirk Seifert. Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble. Frankfurt: Galileo Press, 2002, German ed.
      • October 2001 (Revised January 2002)
      • Case

      OAO YUKOS Oil Company

      By: Malcolm S. Salter and Joshua N. Rosenbaum
      This case presents the history and current position of Russia's second-largest oil company, YUKOS, as it seeks listing on the NYSE as an ADR and attempts to rid itself from a punishing "governance discount" by the capital markets. This is a company with a history of... View Details
      Keywords: Stocks; Capital Markets; Corporate Governance; Developing Countries and Economies; Energy Sources; Energy Industry; Russia
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      Salter, Malcolm S., and Joshua N. Rosenbaum. "OAO YUKOS Oil Company." Harvard Business School Case 902-021, October 2001. (Revised January 2002.)
      • September 2001
      • Technical Note

      Technical Note on Consideration: Floors, Caps, and Collars

      By: Carliss Y. Baldwin
      As equity-linked consideration has become more popular in acquisition and alliances, so has the use of the "price-protection" mechanisms, known variously as floors, caps, and collars. In general, these are contractual agreements that provide insurance to the... View Details
      Keywords: Risk and Uncertainty; Price; Acquisition
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      Baldwin, Carliss Y. "Technical Note on Consideration: Floors, Caps, and Collars." Harvard Business School Technical Note 902-056, September 2001.
      • September 2001 (Revised December 2003)
      • Case

      Eskimo Pie Corporation (Abridged)

      By: Richard S. Ruback
      In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details
      Keywords: Food; Initial Public Offering; Cost of Capital; Valuation; Business Divisions; Brands and Branding; Food and Beverage Industry
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      Ruback, Richard S. "Eskimo Pie Corporation (Abridged)." Harvard Business School Case 202-037, September 2001. (Revised December 2003.)
      • July 2001 (Revised August 2005)
      • Case

      Medicines Company, The

      By: John T. Gourville
      It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The... View Details
      Keywords: Business Model; Change Management; Decision Choices and Conditions; Cost Management; Price; Product Marketing; Product Launch; Product Development; Risk and Uncertainty; Health Industry; Pharmaceutical Industry
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      Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
      • March 2001
      • Supplement

      Francisco de Narvaez at TIA: Selling the Family Business

      By: Linda A. Hill and Kristin Doughty
      Francisco de Narvaez reflects on the process of selling his family's retail business. View Details
      Keywords: Family Business; Business Exit or Shutdown
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      Hill, Linda A., and Kristin Doughty. "Francisco de Narvaez at TIA: Selling the Family Business." Harvard Business School Video Supplement 401-803, March 2001.
      • February 2001 (Revised February 2002)
      • Case

      Estee Lauder and the Market for Prestige Cosmetics

      By: Nancy F. Koehn
      Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
      Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
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      Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
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