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Show Results For
- All HBS Web
(935)
- News (134)
- Research (669)
- Events (5)
- Multimedia (8)
- Faculty Publications (449)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
marketing activities should it undertake to reinvigorate its brand? Is it meeting the needs of all segments of Chinese consumers? Should it? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308025... View Details
Keywords: Martha Lagace
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 13 Jun 2016
- Lessons from the Classroom
That's Classic: Modern-Day Business Lessons from Ancient Rome
ambitious, almost a lunatic, but they also have to be considerate of and consult their peers and carefully use every segment of Roman society. Those contradictions speak to the sort of leader that HBS is looking to produce. Q: What would... View Details
Keywords: by Julia Hanna
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
- 22 Dec 2009
- First Look
First Look: Dec. 22
a specialist CEO negatively affects segment investment efficiency. The results suggest that new specialist CEOs use the capital budget as a bridge-building tool to elicit cooperation from powerful divisional managers in previously... View Details
Keywords: Martha Lagace
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of... View Details
- 01 May 2006
- Research & Ideas
What Companies Lose from Forced Disclosure
an aggregate measure such as net income, it can undo career concerns if that measure is the only publicly observable information. Now consider the subsequent release of additional details—for example, segment reporting—to the labor... View Details
- 11 Nov 2014
- First Look
First Look: November 11
transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to... View Details
Keywords: Sean Silverthorne
- 28 Feb 2017
- First Look
First Look at New Research, February 28
use the service but are now discussing whether they should segment the market and focus on a particular type of client. They also wonder whether Augmedix’s current pricing appropriately reflects the value their service provides. Lastly,... View Details
Keywords: Sean Silverthorne
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked, noting the huge scale and... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
- 29 Sep 2015
- First Look
September 29, 2015
production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. Building on Antràs and Chor (2013), we describe a property-rights model of firm boundary... View Details
Keywords: Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch, the Senior Associate Dean and... View Details
Keywords: by Sean Silverthorne
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
drugs, a key and very expensive piece of the market. And then there is adoption, which basically exists completely separately from the world of high-technology baby making. Each of these market segments has also spawned a small cottage... View Details
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
economically manage product supply in manufacturing, distribution, and retail environments. Another audience segment is the investment community. Shapiro: Quite often, companies looking for funding compete primarily, if not totally, in... View Details
Keywords: by Staff
- 30 Sep 2014
- First Look
First Look: September 30
negatively affected compared to external-finance-dependent firms, and capital controls on equity have a more negative announcement effect than those on debt. Real investment falls following the controls. Overall, the results suggest that capital controls View Details
Keywords: Sean Silverthorne
- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
these sources of money is actually looking for an economic return. They're definitely looking for a social return. That being the case, I don't think that nonprofits should quickly jump at creating for-profit enterprises. In certain View Details
Keywords: by Roger Thompson
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne