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- Faculty Publications (445)
Show Results For
- All HBS Web (1,175)
- Faculty Publications (445)
- Web
Globalization - Faculty & Research
in The Historical Evolution of International Business: Growth Trajectory of an Academic Field of Study , edited by L. Nachum and A. Yaprak, 233–241. Palgrave Macmillan, 2025. Trade Within Multinational Boundaries By: Laura Alfaro , Paola... View Details
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
summarizes customer profitability. Consider the situation faced in the 1990s by one of the nation's largest distributors of medical and surgical supplies. In five years, sales had more than tripled to nearly $3 billion, yet selling,... View Details
Keywords: by Robert S. Kaplan
- Web
HBS - Financials | Supplemental Financial Information
revenues (including current use gifts and distribution from the endowment). In fiscal 2022, the School’s total revenues increased by $161 million, or 20 percent, to $966 million from $805 million in the prior year, primarily reflecting the View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy carriers that derive 3% to 4% of revenues from cargo). Since a change of ownership in 1994, Lan has grown steadily and quickly at a compound annual growth... View Details
Keywords: Martha Lagace
- 18 Feb 2015
- First Look
First Look: February 18
failures to protect citizens. The paper argues that avoiding complicity should be the appropriate focus of managerial responsibility. February 2015 Management Science When to Sell Your Idea: Theory and Evidence from the Movie Industry By: Luo, Hong Abstract—I study a... View Details
Keywords: Sean Silverthorne
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
organization. 8 weeks, 4-5 hrs/week Pay by September 11 $1,850 Certificate Winning with Digital Platforms Professor Feng Zhu Explore digital platforms' unique properties, opportunities, and risks, and develop scalable strategies that drive View Details
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
keep a tight rein on costs—but the dynamics of the budgeting process often undermine this effort. "In tough times like these, any significant real cost growth feels imprudent and is hard to justify for most businesses," writes... View Details
Keywords: by Loren Gary
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
their ecosystem. They rapidly adapt and sometimes shift their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business... View Details
Keywords: by Sean Silverthorne
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
withdrawing from the market. Some analysts have calculated that sales growth in the diamond industry dropped by as much as 60 percent between 2019 and 2020, lessening the power of De Beers and other diamond... View Details
Keywords: by Jay Fitzgerald
- May 2017
- Teaching Note
Hilti Fleet Management (A) and (B)
By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
These notes are meant to accompany Hilti Fleet Management (A): Turning a Successful Business Model on Its Head (717-427) and Hilti Fleet Management (B): Towards a New Business Model (717-465).
This case explores the introduction of fleet management in the... View Details
This case explores the introduction of fleet management in the... View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Liechtenstein; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Growth Management; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
were, they aggregated into a mighty marketing force. By 1994, Snapple was available across the country, and as distributors added painstakingly cultivated supermarket accounts, sales ballooned to $674 million from just $4 million ten... View Details
- 09 Mar 2010
- First Look
First Look: March 9
frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market... View Details
Keywords: Martha Lagace
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
budget be driven from the revenue targets in the strategic plan. In The Execution Premium, we describe how a time-driven activity-based cost model provides the previously missing link between the revenue growth targets in a strategic plan... View Details
Keywords: by Martha Lagace
- 12 Mar 2021
- News
My Favorite Case
This was my favorite case in my favorite class, Entrepreneurial Management, taught by Professor Howard Stevenson. The protagonist learned the hard way that she had to plan to manage growth and, unfortunately, her operations infrastructure... View Details
- 2009
- Article
India Transformed: Insights from the Firm Level 1988–2007
By: Laura Alfaro and Anusha Chari
Using firm-level data, this paper analyzes the transformation of India's economic structure following the implementation of economic reforms. The focus of the study is on publicly listed and unlisted firms from across a wide spectrum of manufacturing and services... View Details
Keywords: Financial Statements; Management Analysis, Tools, and Techniques; Transformation; Economics; Ownership; Assets; Sales; Profit; Stock Shares; Private Sector; Investment Return; Manufacturing Industry; Service Industry; India
Alfaro, Laura, and Anusha Chari. "India Transformed: Insights from the Firm Level 1988–2007." India Policy Forum 6 (2009). (Also NBER Working Paper w15448. Featured in The Economist. Economics focus. "Dancing elephants. Is Indian capitalism becoming oligarchic?" Jan 27th 2011.)
- Web
The 20th Century Zeitgeist - Leadership
infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips... View Details
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
brand of colorful Swatch watches. A portmanteau of "second watch," Swatch essentially introduced the idea of an inexpensive quartz watch as a fashion accessory. The strategy was wildly successful, with sales exceeding 50 million... View Details
- Web
Courses by Faculty Unit - Course Catalog
3 Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under Marketing) Lou Shipley Spring 2026 Q3 1.5 Business at the... View Details