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Show Results For
- All HBS Web
(1,075)
- People (1)
- News (141)
- Research (814)
- Events (7)
- Multimedia (4)
- Faculty Publications (217)
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- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
race, the better-known John McCain used negative ads effectively to bury the better financed Mitt Romney in Florida. These negative ads were complimented by positive ads burnishing McCain's record. The ads ran in the final days before the... View Details
Keywords: by John Quelch
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH, and Tarun Khanna Abstract—In February 2018, the Government of India announced a massive public health insurance scheme extending coverage to 500 million citizens,... View Details
Keywords: Dina Gerdeman
- 26 Jun 2007
- First Look
First Look: June 26, 2007
escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on movie sales is... View Details
Keywords: Martha Lagace
- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming) Abstract We study the real View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
financial vulnerability for large firms during a crisis. Consistent with Gabaix (2011) the paper finds a granularity effect in that large firms are systemically important—idiosyncratic shocks to the sales... View Details
Keywords: Carmen Nobel
- 25 Mar 2014
- First Look
First Look: March 25
we identify a profound and consistent gender gap in entrepreneur persuasiveness. Investors prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same. This View Details
Keywords: Sean Silverthorne
- 03 Feb 2015
- First Look
First Look: February 3
Publications February 2015 Journal of Finance The Effect of Providing Peer Information on Retirement Savings Decisions By: Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Katherine L. Milkman Abstract—Using a... View Details
Keywords: Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
countries for the period 2001–2010. We uncover the following stylized facts: In emerging Asia, real depreciations are associated with faster growth of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities... View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
In their contracts with Walmart, suppliers must agree to accept any financial or criminal liability resulting from the sale of their products. Elmburg felt that Walmart, given its size and as the point of purchase, had an ability to... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
effect of greater rivalry dominates for less uncertain problems whereas the effect on the extreme value prevails for more uncertain problems. Adding competitors thus systematically increases overall contest... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
In this three-part series, we start with an overview of why retail experts Rajiv Lal, José B. Alvarez, and Dan Greenberg believe retail is at an inflection point. In Part Two, coming next week, they identify effective strategies for... View Details
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
Harvard Business School professor Kristina Steffenson McElheran studies the effect of information technology on business process innovation. It's a topic, she is sometimes told, that is, well, less than exciting. "I've had people say to... View Details
Keywords: by Maggie Starvish
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
whether the e-commerce initiative is achieving its stated objectives (outputs) and thus contributing to the long-term success of the corporation (outcomes). Companies often waste resources on e-commerce initiatives or do not invest when they should because they cannot... View Details
Keywords: by Marc J. Epstein
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details
Keywords: by Martha Lagace
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
worked on a manufacturing project in this one. He knew other Ernst & Young teams had, however, so he searched the electronic knowledge management repository for relevant knowledge. For help with the sales process, he found and used... View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
companies have done a great job, and some have not. To take advantage of the information and effect OMC changes, one has to coordinate across functions, disciplines, and departments. A company has to address issues of organization,... View Details
Keywords: by Sarah Jane Johnston
- 12 Apr 2018
- Op-Ed
Op-Ed: The Trouble with Tariffs
likely get more serious. Huawei, the Chinese telecommunications equipment maker that has effectively been barred from selling into US markets, is now a leading innovator, and through sheer scale and scope of its engineering, is making... View Details
Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications
- 26 May 2015
- First Look
First Look: May 26
serve as the glue across functions and business units. But without clarity about strategy and the ability to articulate strategy, people can only pick up random, disconnected cues about priorities, and alignment is then hit-and-miss, especially when it comes to linking... View Details
Keywords: Sean Silverthorne
- 07 Dec 2010
- First Look
First Look: Dec. 7
negative effect on store sales through their impact on phantom products—products that are physically present at the store, but only in storage areas where customers cannot find or purchase them. Our study... View Details
Keywords: Sean Silverthorne