Reputations - Publications - Faculty & Research

02 Sep 2019
What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

institutions. As a result, over the years, Columbus has been practically recession proof. It is a reflection of the fact that the US gross domestic product devoted to services has risen from 42 percent in 1950 to 62 percent today. Services as a whole have a View Details

Keywords: by James Heskett; Service

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of questions for other highly... View Details

Keywords: by James Heskett

28 Jul 2015
First Look

First Look: July 28, 2015

tend to be more extreme (favorable or unfavorable) than other reviews, and the prevalence of suspicious reviews has grown significantly over time. Second, a restaurant is more likely to commit review fraud when its reputation is weak,... View Details

Keywords: Carmen Nobel

01 Aug 2007
Op-Ed

Company Town: Fixing Corrupt Governments

kickbacks. A corruption scandal in Lagos could harm KPMG's reputation in New York or Shanghai. Moreover, foreign firms are bound by many laws of their home country and by international laws, notably the antibribery convention of the... View Details

Keywords: by Eric Werker

10 May 2011
First Look

First Look: May 10

of an Italian design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends, and in its first five years it had enjoyed steady growth and built a strong View Details

Keywords: Sean Silverthorne

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

edge of innovation, and they can boost their reputations by supplying well-known U.S. firms. The market size of the U.S makes it an important target but, in addition, foreign companies often feel they have to crack the U.S. market in... View Details

Keywords: by John Quelch

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details

Keywords: by Dina Gerdeman; Food & Beverage

06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

investors, who are used to seeing such reputed artists offered in the secondary market where there is more price certainty. Instead, these sales could mimic more what happens in the primary market, where value is much harder to pin down... View Details

29 May 2014
Research & Ideas

Research Symposium 2014

status quo will put their jobs or reputations at risk, even if that fear is unwarranted. "We're all especially hard-wired to be wary in hierarchies," said Amy Edmondson. "Nobody woke up this morning and jumped out of bed because they just... View Details

Keywords: by Carmen Nobel; Accounting; Health

25 Jan 2000
Research & Ideas

Strategic Alliances

apparel and footwear, when City Year requested fifty pairs of boots for its youth service corps program. "In the philanthropic relationship," Austin observes, "each side benefits modestly. The NPO receives funding, goods, or services, while the company enhances its... View Details

Keywords: by Nancy O. Perry

May 2021 (Revised May 2022)
Supplement

Odebrecht's 'Transformation Journey' (B)

By: Lynn S. Paine, Ruth Costas and Pedro Levindo

The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details

Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America

Citation

Purchase

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate client-focused cybersecurity company, and Metasploit was a white-hat hacker community with a reputation that ranged from esoteric to “notorious.” And... View Details

Keywords: Sean Silverthorne

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

open bar happy hours with David Fairhurst, a personal friend he had promoted to oversee human resources, and the two men developed reputations for “flirting with female employees.” HR allegedly didn’t intervene despite knowledge of the... View Details

Keywords: by Avery Forman; Food & Beverage

03 Jul 2018
What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

customers, and others. How will it affect the way policy is formulated and the manner in which decisions are made? To what extent will it determine who is to be hired and who is to be engaged as a customer or supplier? Is it worth the potential payoff from establishing... View Details

Keywords: by James Heskett; Computer; Technology

12 Nov 2008
First Look

First Look: November 12, 2008

PE-backed firms that are majority-owned by PE sponsors exhibit superior long-term stock price performance after they go public. These results stem from the professional ownership, tighter monitoring, and reputational considerations... View Details

Keywords: Martha Lagace

25 Aug 2003
Research & Ideas

Studying Japan from the Inside

of having cases written about them? How do you work with reluctance or hesitation? A: Most Japanese companies I contacted to ask for cooperation to develop cases have been quite cooperative. I believe that the high academic standards of our faculty and the View Details

Keywords: by Cynthia Churchwell

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

least in part due to managers' reputational or status concerns. The ROE increase was predominantly driven by improvements in margins, which was partially driven by cutting R&D intensity—a potentially unintended consequence. Our... View Details

Keywords: Dina Gerdeman

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation