Reputation - Publications - Faculty & Research

10 Mar 2002
Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

and with the record of prior negotiations, and probe the backgrounds and reputations of their counterparts. At the same time, they recognize that conventional preparation has limitations. Even the best-equipped negotiating team must cope... View Details

Keywords: by Michael Watkins

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

to the educational and developmental processes. Through this alliance, HP has enhanced its reputation in the educational community, and participating employees have enjoyed highly motivating and satisfying experiences. Businesses and... View Details

Keywords: by James Austin

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the... View Details

Keywords: Sean Silverthorne

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas—from tourism, to exports, to drawing talent, to securing foreign investment, to public diplomacy, and to political... View Details

Keywords: Dina Gerdeman

20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

help mold enterprise mission, vision, value, and character; and with building enterprise reputation through stakeholder engagement. As a part of the "C-Suite," the CCO must understand not only the psychology and sociology of the... View Details

Keywords: Sean Silverthorne

04 Jun 2013
First Look

First Look: June 4

Clinic has long had a reputation for medical excellence. But in 2009 the CEO acknowledged that patients did not think much of their experience there, and he decided to act. Since then the Clinic has leaped to the top tier of... View Details

Keywords: Sean Silverthorne

30 Mar 2010
First Look

First Look: March 30

important factors in the tax practices of portfolio firms. We infer that PE firms view tax planning as an additional source of economic value in their portfolio firms, where the benefits outweigh any potential reputational costs... View Details

Keywords: Sean Silverthorne

18 Feb 2009
First Look

First Look: February 18, 2009

Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and... View Details

Keywords: Martha Lagace

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details

Keywords: by Dina Gerdeman; Food & Beverage

25 Nov 2014
First Look

First Look: November 25

https://hbr.org/product/venture-capital-at-the-harvard-management-company-in-historical-perspective/815047-PDF-ENG Harvard Business School Case 415-021 McKinsey & Co.-Protecting Its Reputation (A) On Tuesday, March 15, 2011, all 1,200... View Details

Keywords: Carmen Nobel

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

made by Japanese manufacturers during that time. Now, however, the overall perceptions of key competitors have dramatically changed. Toyota, in particular, has a significantly diminished reputation due to highly publicized recent recalls.... View Details

Keywords: by Staff; Auto

02 Jan 2001
Research & Ideas

Gurus in the Garage

capitalists in the Valley function as an informal, close-knit guild. Today's employee may be tomorrow's boss; today's competitor, tomorrow's partner or acquisition. If you're an experienced, reputable member of the guild, you're entitled... View Details

Keywords: by Dorothy Leonard & Walter Swap

August 2007
Case

The Battle Of Union Square

Union Square Ventures, a Private Equity firm founded in 2003, filed a trademark infringement suit against Union Square Partners, another private equity firm founded in November 2006. Examines the possible impact that public litigation will have on the two firms. The... View Details

Keywords: Private Equity; Investment; Trademarks; Lawsuits and Litigation; Conflict Management; Reputation; Financial Services Industry

Citation

Find at Harvard

19 Jul 2016
First Look

July 19, 2016

chains have engaged in private political strategies prompting transnational corporations (TNCs) to adopt codes of conduct and monitor their suppliers for compliance, but it is not clear whether organizational structures established by TNCs to protect their View Details

Keywords: Sean Silverthorne

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

“She also offered medical advice, delivery services, and prescription compounding—services not offered by department stores,” writes Sawyer. “Gleason also cultivated a reputation for providing indigent community members with medical... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

30 Aug 2011
First Look

First Look: August 30

Henderson and Ryan JohnsonHarvard Business School Case 311-116 Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, developed a reputation for rapid product innovation and industry... View Details

Keywords: Sean Silverthorne

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

media empire: his reputation for ruthlessness. Murdoch is on the line for the phone-hacking scandal in the UK and faces potential bribery charges that reach to the US under the Foreign Corrupt Practices Act. He might be sued by the... View Details

Keywords: by Staff; Journalism & News; Publishing

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

cable franchises, media company managers could leverage their knowledge of local communities and their political processes. However, some companies avoided franchising: their executives worried that the need to influence city officials might put the company's View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

14 Mar 2017
First Look

First Look at New Research, March 14

“Global Campus” in neighboring Richmond Bay, and allegations of sexual misconduct on the part of faculty and administrators. Can Berkeley overcome these challenges and maintain its distinguished reputation with its current governance... View Details

Keywords: Sean Silverthorne

April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations

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