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- All HBS Web (1,270)
- Faculty Publications (311)
- 03 Jul 2008
- What Do You Think?
Are Followers About to Get Their Due?
followership dynamics are really one and the same. Those who lead in one instance may follow in another." As C. J. Cullinane put it, "... to be a great leader you first have to be at some time in your career a great follower." Jeremy Vogan added,... View Details
Keywords: by Jim Heskett
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
question: The data and analysis in the latest IPCC report amplified the reality that climate change is widespread, rapidly intensifying, and attributable to human activity. It also signaled both a responsibility and a real opportunity to... View Details
- 09 Dec 2002
- Research & Ideas
Most Accountants Aren’t CrooksWhy Good Audits Go Bad
different ways. As we saw in the study involving the collision, people tend to reach self-serving conclusions whenever ambiguity surrounds a piece of evidence. While it's true that many accounting decisions are cut-and-dried—establishing a proper conversion View Details
- Web
2024 Reunion Presentations - Alumni
whole story. Real interest rates have also experienced a secular decline and a subsequent sharp reversal which cannot be attributed to inflation. Their evolution suggests that other important factors related... View Details
- 01 Oct 2009
- Working Paper Summaries
Systemic Risk and the Refinancing Ratchet Effect
- Web
Frequently Asked Questions | HBS Online
for tax purposes. India residents are being charged the current India GST rate (18% as of 1/26/24). The tax collected is passed on to the government of India through Harvard University. Is financial aid available? As of April 2024, HBS... View Details
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
key industry has shut down and the team needs to reevaluate how to continue delivering value under these new conditions The relaunch is also an opportunity to discuss how team members’ own perspectives on the team’s purpose may have changed. Given the scope and the... View Details
Keywords: by Tsedal Neeley
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the crisis. Consumers’ survey responses indicated that brand storytelling should focus on providing real solutions to the... View Details
Keywords: by Jill Avery and Richard Edelman
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
investment. As a consequence, that same year Kauffman ranked Miami at 36 among major cities for growth entrepreneurship due in part to the city’s low rate of startup expansion. Some women struggled to sell their ideas in a place... View Details
Keywords: by Carolyn DiPaolo
- 09 Mar 2015
- Research & Ideas
Why Entrepreneurs Should Go Work for Government
service Uber, which has disrupted the highly regulated and often inefficient taxi industry, and expanded to hundreds of cities worldwide. At the same time, the company has been criticized for "surge pricing" that jacks up rates... View Details
Keywords: by Michael Blanding
- 01 Mar 2023
- News
Step Change
had long been part of the cultural mindset. Today’s startup scene in Egypt is hopping. Venture capital funding reached $491 million in 2021, with a compounded annual growth rate of 117 percent between 2017 and 2021, according to Magnitt.... View Details
- 12 Jul 2004
- Research & Ideas
Enron’s Lessons for Managers
HBS], the point I make is that you can have great values, but if you don't have the competence [to implement them], forget it. You need both character and competence. If you don't have the competence, you're going to get yourself in real... View Details
Keywords: by Martha Lagace
- 04 Oct 2018
- Research & Ideas
Diversity Boosts Profits in Venture Capital Firms
began gathering demographic information on individual VCs to better understand if their gender or race influenced a firm’s performance. “It was a real guerilla research effort,” he says. Starting with commercial data on 14,000 VC... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
We're not providing a digital subscription, we're providing a subscription to an actual product, although it's invisible, in the real world and that means that the amount that people are willing to pay is much higher. We take a 19% fee on... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an underexplored topic in consumer research,... View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
in class, in real time, and the list of ads are almost never the same. They don't match up, and that's a big “a-ha” moment for students to think about, what is the purpose of this ad? So going back to your question of are the stakes... View Details
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
Investment Research (INQUIRE) Grant in 2010 for "Complicated Firms" (with Dong Lou, Journal of Financial Economics , May 2012). Lauren H. Cohen : Winner of the 2010 First Prize in the Istanbul Stock Exchange 25th Anniversary Best Paper... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
interacting with the real you (authenticity), when they have faith in your judgment and competence (logic), and when they feel that you care about them (empathy),” they write. Put together, these factors argue for an informal,... View Details
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)