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- All HBS Web (790)
- Faculty Publications (88)
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
better to manage these programs in-house or to use outside experts. . Power Of The Network Affiliate networks slash the cost of buying ads for sellers through the use of advertising marketplaces. In essence, sellers are able to place... View Details
- 10 May 2016
- First Look
May 10, 2016
targeted firms. These results suggest a need to check the power of NPEs through changes in U.S. IP policy, in particular to screen out trolling early in the litigation process. Publisher's link:... View Details
Keywords: Carmen Nobel
- 14 Feb 2012
- First Look
First Look: February 14
dynamic groups, don't learn naturally. I outline the factors that prevent them from doing so, such as interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding. With Teaming,... View Details
Keywords: Carmen Nobel
- 20 Dec 2011
- First Look
First Look: December 20
costs, fossil fuel prices, possible regulatory or other delays in constructing the reactors, and possible future restrictions on carbon dioxide. CEO Jim Rogers believes that nuclear power makes sense from a social standpoint but must also... View Details
Keywords: Carmen Nobel
- 16 Mar 2010
- First Look
First Look: March 16
pricing mechanism, capitalism must have the administrative capability to regulate the behavior of economic actors within those markets and the political capability to redesign their institutions; regulation and the design of market frameworks require the visible hand... View Details
Keywords: Martha Lagace
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
companies to look at products the way customers do: as a way to get a job done. Are You a Level-Six Leader? (23,834) http://hbswk.hbs.edu/item/6752.html Published: July 6, 2011 Asking the question, whom do you serve? is a powerful vector... View Details
Keywords: by Staff
- 01 Apr 2000
- News
Getting the Message
billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, advertising on the Internet is much more sophisticated -- with View Details
Keywords: Susan Young
- 12 Feb 2008
- First Look
First Look: February 12, 2007
that only large enterprises could attempt. IBM, for instance, has created a nonprofit partnership, World Community Grid, through which any organization or individual can donate unused computing power to research projects and see what is... View Details
Keywords: Martha Lagace
- 21 Oct 2014
- First Look
First Look: October 21
team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Case Study: Citizen Buffett
the Washington Post and sports mogul John Henry's purchase of the Boston Globe, there has been much speculation lately about the trend of well-heeled investors making bets on the future of print media. Yet Esty says the View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
purchase that follows an ad-click (CPA). Our analysis extends classic auction results by allowing players to make bids using two different pricing schemes, while the driving information for bidders' endogenous selection—the conversion... View Details
Keywords: Martha Lagace
- 06 Nov 2012
- First Look
First Look: November 6
bankrupt fighting its War of Independence against Britain. At the war's end, the national government owed tremendous sums to foreign creditors and its own citizens. But lacking the power to tax, it had no means to repay them. The Founders... View Details
Keywords: Sean Silverthorne
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
rules and purchase orders, and can optimize supply chains across different systems. Niche leverage: Power over keystones. Finally, the emergence of loosely coupled technology interfaces has another critical... View Details
Keywords: by Marco Iansiti & Roy Levien
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
different people. The power of measurement was to take the ambiguity out of words so that everyone had a clear, coherent picture of exactly what the strategy is. Partnering With Employees Several forces highlight the importance of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Feb 2011
- First Look
First Look: Feb. 1
for the decade ending in 2009. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811036-PDF-ENG AEP: Carbon Capture and Storage Richard H. K. VietorHarvard Business School Case 711-036 By October 2010, American Electric View Details
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
substantially for nonmaterial reasons that affect both institutions and agents' interests. Purchase the book: http://www.cornellpress.cornell.edu/cup_detail.taf?ti_id=5625 Re-Constructing IPE: Some Conclusions Drawn from a Crisis... View Details
Keywords: Martha Lagace
- 11 Mar 2008
- First Look
First Look: March 11, 2008
financial services that Washington D.C.-based Microfinance International Corporation (MFIC) had been providing for two years to a growing number of "unbanked" Hispanic nationals in the United States and their home countries. View Details
Keywords: Martha Lagace
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments, this book problematizes the... View Details
Keywords: Dina Gerdeman
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
applications from standalone software products purchased at the store to something companies or individuals license annually over the Internet. More recently, companies have started selling “anything as a service” (XaaS, pronounced... View Details