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Show Results For
- All HBS Web
(6,926)
- People (11)
- News (1,511)
- Research (4,203)
- Events (33)
- Multimedia (30)
- Faculty Publications (2,550)
- July–August 2021
- Article
Why You Aren't Getting More from Your Marketing AI
By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details
Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning
Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
- Article
Investor Sentiment in the Stock Market
By: Malcolm Baker and Jeffrey Wurgler
We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
Keywords: Financial Markets; Stocks; Investment Return; Valuation; Forecasting and Prediction; Volatility; Price; Risk and Uncertainty; Behavioral Finance
Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment in the Stock Market." Journal of Economic Perspectives 21, no. 2 (Spring 2007): 129–151.
- 2019
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, 2019.
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
- 01 Sep 2008
- News
Kenny Appointed Chief Marketing Officer
Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details
- May 2004
- Article
Disclosure Practices of Foreign Companies Interacting with U.S. Markets
We analyze the disclosure practices of companies as a function of their interaction with the U.S. markets for a group of 794 firms from 24 countries in Asia-Pacific and Europe. Our analysis uses the Transparency and Disclosure scores developed recently by Standard &... View Details
Keywords: Management Practices and Processes; Markets; Investment; Size; Performance; Cross-Cultural and Cross-Border Issues; Corporate Governance; Corporate Disclosure; Trade; United States; Asia; Europe
Khanna, Tarun, Krishna G. Palepu, and Suraj Srinivasan. "Disclosure Practices of Foreign Companies Interacting with U.S. Markets." Journal of Accounting Research 42, no. 2 (May 2004).
- November 2010
- Case
Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)
By: Clayton S. Rose and David Lane
On May 7, 1998, the U.S. Commodity Futures Trading Commission, chaired by Brooksley Born, issued a "Concept Release" inviting public comment on the relevance and appropriateness of existing regulation of the over-the-counter (OTC) derivatives market, a market with a... View Details
Keywords: Financial Crisis; Credit Derivatives and Swaps; Governing Rules, Regulations, and Reforms; Policy; Business and Government Relations; Public Administration Industry; Public Administration Industry; District of Columbia
Rose, Clayton S., and David Lane. "Lessons Learned? Brooksley Born & the OTC Derivatives Market (A)." Harvard Business School Case 311-044, November 2010.
- Web
About the Project - Creating Emerging Markets
About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful... View Details
- September 1992
- Case
Star Cablevision Group (A): Harvesting in a Bull Market
First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details
Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry
Sahlman, William A. "Star Cablevision Group (A): Harvesting in a Bull Market." Harvard Business School Case 293-036, September 1992.
- Web
Research & Teaching - Creating Emerging Markets
Uses for Research & Teaching Research Guidelines Teaching Guidelines Research Guidelines The Creating Emerging Markets project provides a unique and freely accessible resource for scholars and researchers. In his Oral History in Latin... View Details
Institutions, Institutional Change and Economic Performance in Emerging Markets
Emerging markets play an increasingly important role in the global economy, accounting for 31% of global GDP and more than 50% of global foreign direct investment in 2012. However, doing business in emerging markets remains subject to a high degree of "policy risk,"... View Details
- Research Summary
Making Markets Work: An Executive Education Program for Africa
By: Debora L. Spar
In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
- Web
Impact Investing | Social Enterprise | Harvard Business School
The practice of investment is changing. A rapidly growing share of assets around the globe are making investment choices targeting not just return, but also sustainability, values-alignment or impact. An... View Details
- 01 Apr 2002
- News
Emerging Research on Emerging Markets
gradual process of confidence-building that leads investors to invest progressively more and, ultimately, to market integration," said Perotti. Other presenters were Columbia's Charles Himmelberg, who spoke... View Details
- 01 Sep 2006
- News
Private Sector and Public Interest Meet at Global Leadership Forum
the unique juncture at which the United States now finds itself, with many speakers urging their audience to get involved in the issues of the day. The event also featured some twenty sessions led by HBS faculty on a variety of subjects related to the GLF’s title, “The... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
digital cameras. Computing giant Microsoft, also the market leader, by contrast, reinvented itself by proactively seeking change and investing in the cloud. “BTS is differentiating. They are trying something... View Details
- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
corporate sponsorship of hackathons to help identify new and exciting internet-enabled ventures. There has been a flurry of recent high-profile mergers, with Lazada soon to be acquiring online grocery provider Redmart, and Alibaba now heavily View Details
Keywords: All Industries
- April 2018
- Supplement
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
- 06 Mar 2012
- Working Paper Summaries
Big BRICs, Weak Foundations: The Beginning of Public Elementary Education in Brazil, Russia, India, and China
- Teaching Interest
The Role of Government in Market Economies (RoGME)
RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details