Publications

September–October 2024
Article

Why Multibusiness Strategies Fail and How to Make Them Succeed

By: Bharat Anand and David J. Collis

Enterprises that own multiple businesses often have a flawed approach to strategy: They focus too much on the makeup of their portfolios and too little on enhancing the businesses in them.
Strategies for adding value to a corporation’s businesses fall on a... View Details

Keywords: Value Creation; Corporate Strategy; Organizational Structure; Management Systems

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January 1996
Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright

Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details

Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry

September 1998 (Revised March 2002)
Case

Petrolera Zuata, Petrozuata C.A.

By: Benjamin C. Esty and Mathew M Millett

Petrozuata is a proposed $2.5 billion oil-field development project in Venezuela. The case is set in 1997 as the project sponsors, Conoco and PDVSA (Venezuela's national oil company), are planning to meet with various development agencies and rating agencies regarding... View Details

Keywords: Risk Management; Valuation; Project Finance; Capital Markets; Investment; Projects; Mining Industry; Energy Industry; Venezuela

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

15 Nov 2016
First Look

November 15, 2016

deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It... View Details

Keywords: Sean Silverthorne

12 Dec 2022
News

The Partnership Imperative: Community Colleges, Employers, and America’s Chronic Skills Gap

03 Oct 2011
News

Kodak's Patent Portfolio, Bankruptcy

September 2004 (Revised August 2007)
Case

Enterprise IT at Cisco (2004)

By: Andrew P. McAfee, F. Warren McFarlan and Alison Berkley Wagonfeld

Illustrates the challenges associated with centralizing IT decisions at Cisco after a decade of decentralized planning and project funding. When Brad Boston became Cisco's new CIO in 2001, he found that managers were starting to get frustrated with the results of their... View Details

Keywords: Management; Resource Allocation; Information Technology; Problems and Challenges; Business Ventures; Change Management; Entrepreneurship; Projects; Planning; Corporate Finance; Information Technology Industry

24 Feb 2015
First Look

First Look: February 24

conjunction with ICCs to make more robust inferences about expected returns. Download working paper: http://ssrn.com/abstract=1967706 The Challenges and Enhancing Opportunities of Global Project Management: Evidence from Chinese and Dutch... View Details

Keywords: Sean Silverthorne

October 2008
Case

Hrad Technika

Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create... View Details

Keywords: Experience and Expertise; Globalized Firms and Management; Job Cuts and Outsourcing; Service Delivery; Service Operations; Projects; Information Technology; Wales

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

06 Jun 2007
Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

and the title of a second-year course he teaches at HBS. "At the foundation of finance is the idea that investors and managers act rationally, so that capital market prices reflect fundamentals and View Details

Keywords: by Julia Hanna

2022
Book

Private Equity

By: Paul A. Gompers and Steven N. Kaplan

This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of private equity then exploring... View Details

Keywords: Private Equity; Investment Funds; Value Creation

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November 2014
Case

Ardian—The Sale of Diana

By: Paul A. Gompers and Michael Roberts

The case focuses on a European private equity firm—Ardian—and the process it uses to sell one of its portfolio companies, and the decisions around that sale. Key issues include the choice of an auction or acceptance of a pre-emptive bid, and the role of the portfolio... View Details

Keywords: Spin-out; Exit; Sale; Private Equity; France

12 Feb 2008
Working Paper Summaries

The Small World of Investing: Board Connections and Mutual Fund Returns

Keywords: by Lauren H. Cohen, Andrea Frazzini & Christopher Malloy; Financial Services

Research Summary

The new property: computational property, intellectual property, and cyberspace

The objective of this project is to design ownership regimes for property located in cyberspace, such as websites, links for e-travel, applets that run on distant processors, and other related computational species. The driving assumption of the project is that the... View Details

Christina M. Wallace

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

Keywords: arts; venture capital industry; consumer products; service industry; internet

January 2008
Background Note

Collateralized Debt Obligations (CDOs)

By: Joshua Coval and Erik Stafford

This lesson integrated Merton's (1974) contingent claims model of debt and equity claims with the CAPM, which allows us to examine the risks and pricing of credit portfolios and the derivative claims issued against them. In particular, this model is used to make... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Credit Derivatives and Swaps; Investment Portfolio; Risk Management

September 2003 (Revised December 2003)
Case

Royal Caribbean Cruises Ltd.

By: F. Warren McFarlan and Valerie Massoni

Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system... View Details

Keywords: Management Systems; Resource Allocation; Planning; Situation or Environment; Information Technology; Air Transportation Industry