Productivity Gains - Publications - Faculty & Research

18 Nov 2014
First Look

First Look: November 18

personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in the context of U.S. presidential elections, where the former... View Details

Keywords: Sean Silverthorne

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

photo; shared or liked a Coca-Cola-related deal; or wrote a product recommendation. Related Article An Interview With The Author Read The Interview Indeed, many firms began to compete with each other over who can have most Facebook fans... View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

In this case, the potential gain comes in the form of improving the viewer's reputation among friends and family, for example. Thus, it behooves advertisers to create videos that not only will make the View Details

Keywords: by Carmen Nobel; Advertising

13 Nov 2000
Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

Bean, for instance, is a company that has excelled at learning through customer intelligence. The outdoor products retailer has gained success not only by accumulating information in a thorough way but by... View Details

Keywords: by Laurie Joan Aron

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

this period, Xerox's Palo Alto Research Center (PARC) delivered some important technologies for the corporation. One of the most critical inventions was laser printing for Xerox's printers and copiers, an effort that led to new Xerox View Details

Keywords: by Henry Chesbrough

01 Feb 2022
What Do You Think?

Is Concierge Management an Answer to the “Big Quit”?

(iStockphoto/Mladen Zivkovic) Several years ago, my spouse and I turned to concierge medicine. We no longer wanted to deal with a US health care system that often provides basically anonymous, production line diagnosis and treatment... View Details

Keywords: by James Heskett

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

School professor Benjamin G. Edelman discusses the paper's findings Teaching a 'Lean Startup' Strategy (24,997) http://hbswk.hbs.edu/item/6659.html Published: April 11, 2011 Most startups fail because they waste too much time and money building the wrong View Details

Keywords: by Staff

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

edge of innovation, and they can boost their reputations by supplying well-known U.S. firms. The market size of the U.S makes it an important target but, in addition, foreign companies often feel they have to crack the U.S. market in order to View Details

Keywords: by John Quelch

20 Nov 2007
First Look

First Look: November 20, 2007

a period of financial repression. Nationalization led to lower interest rates and lower quality intermediation and may have slowed employment gains in trade and services. Development lending goals were met, but these had no real impact.... View Details

Keywords: Martha Lagace

22 Jun 2011
Sharpening Your Skills

Sharpening Your Skills: Motivation

Dynamic Structural Analysis of Bonus-Based Compensation Plans Companies generally pay their sales staff with some combination of salary, commissions, and bonuses for meeting quotas—with sales force costs averaging about 10 percent of sales revenue in the United States.... View Details

Keywords: Re: Multiple Faculty

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

whereas South Korea has 216 cases per million. "South Korea created a vast number of testing sites, which included not only big hospitals but local clinics and public health care facilities." What South Korea teaches us is that proactive testing and tracing, along with... View Details

Keywords: by Doug J. Chung; Health

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

12 Nov 2014
Op-Ed

A Challenge to the New Congress: Pass Housing Finance Reform

conservatorship, experts from public, private, and academic worlds concurred: housing finance in the United States was mortally flawed. The private sector reaped the gains while the public sector absorbed the risk. In the aftermath of the... View Details

Keywords: by Nicolas Retsinas & Rob Couch; Construction; Real Estate

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

social services have to be provided, and those costs tend to offset any tax-base revenues gained from housing. By contrast, with light industry, towns get the tax base without having to add a lot of social services. So communities that... View Details

Keywords: by Garry Emmons; Construction; Real Estate

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

Negotiation is a breeze if you're selling a unique product or service that others desperately need: Just sit back and let the bidding begin. Likewise, if you're a buyer in a buyer's market, getting a bargain is a snap. But what happens... View Details

Keywords: by Michael Wheeler

24 Jul 2007
First Look

First Look: July 24, 2007

a firm practicing by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary product defining the upper bound of the... View Details

Keywords: Martha Lagace

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

include bodies as varied in scope as the Financial Accounting Standards Board on one end to the DSL Forum on the other. On the tech side, SSOs work both with technology sponsors and users to develop a set of standards for products to... View Details

Keywords: by Sara Grant; Technology

05 Dec 2017
Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

themes are being produced. Cheng Gao: From a graduate student perspective, the interviews are a terrific way to gain a bottom-up insight on how business is conducted in emerging markets. Challenges one reads about in textbooks become... View Details

Keywords: by Sean Silverthorne

26 May 2015
First Look

First Look: May 26

when a patient qualifies for a hospice care eligibility review. The product has started to gain traction, and the case explores how Medalogix can scale and disseminate its innovative product. Purchase this... View Details