Publications

August 1991
Background Note

Industrial Market Research: Beta Test Site Management

By: Robert J. Dolan

Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details

Keywords: Product Development; Mathematical Methods; Marketing

9 AM – 9 AM EDT, 09 Oct 2018

HBX Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details

May 1994
Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan

Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details

Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product

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April 2011 (Revised September 2011)
Case

Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism

By: Geoffrey G. Jones and Christina Lubinski

This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details

Keywords: Risk Management; War; Business History; Multinational Firms and Management; Global Strategy; Ownership; Government and Politics; Business and Government Relations; Consumer Products Industry; Germany

January 2015 (Revised September 2017)
Case

Omar Selim: Building a Values-Based Asset Management Firm (A)

By: George Serafeim, Rebecca Henderson and Shannon Gombos

The sustainable investing market was a recent phenomenon in the first decade of the 21st century. However, an increasing number of investors began to integrated Environmental, Social and Governance (ESG) issues in investment decisions. At Barclays Capital, Omar Selim... View Details

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

SUV for a hybrid, an example of how price inflation on one product can cause demand shifts in a second, related, category. More customers than usual will be looking out for price promotions, but don't give away the store to those who... View Details

Keywords: by John Quelch

01 Mar 2023
News

The Exchange: Micro Management

Image by John Ritter In the 50 years since modern microfinance was introduced as a tool to fight poverty, institutions have distributed hundreds of millions of loans to people in developing countries. Such loans are repaid at rates often as high as 98 percent. Those... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance

07 Sep 2012
Working Paper Summaries

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

Keywords: by Joachim Henkel, Carliss Y. Baldwin & Willy C. Shih

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

practices in management education. "Overall, we were delighted to see the impact that PCMPCL is having in the area and on these leading schools of business," Wheelwright says. Report: Q: What general advice would you give our... View Details

Keywords: by Sean Silverthorne; Education

Article

Unconventional Insights for Managing Stakeholder Trust

By: Michael Pirson and Deepak Malhotra

Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details

Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation

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Article

Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details

Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software

Web

IFC: Europe; Decarbonization and Sustainable Production - Course Catalog

HBS Course Catalog IFC: Europe; Decarbonization and Sustainable Production Course Number 6078 Baker Foundation Professor of Management Practice Willy Shih Professor Michael Toffel January; J; 3.0 credits... View Details

12 PM – 1 PM EST, 13 Feb 2018
Webinars: Career

Managing the High-Intensity Workplace

People today are under intense pressure to be "ideal workers"--totally committed to their jobs and always on call. How do people cope with these pressures and what are some of the dysfunctional consequences for individuals and for their organizations? While complete... View Details

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Consumer Products Industry; Consumer Products Industry; United States; China; Africa; Latin America

02 Feb 2016
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management... View Details

Keywords: Consumer Products / Retail

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

Some large consulting companies, such as Andersen Consuiting and Ernst & Young, have pursued a codification strategy. Over the last five years, they have developed elaborate ways to codify, store, and reuse knowledge. (See the exhibit "How Consulting Firms... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

18 Mar 2021
News

Will Domestic Production Solve U.S. Medical Supply Woes? Experts Say No

May 2010
Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong

In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania