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- All HBS Web (648)
- Faculty Publications (145)
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The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other sales and promotional methods.” 26 Upon their... View Details
- Web
Online AI Course | HBS Online
Introduction to AI Essentials for Business ENROLL NOW No application needed for our certificate programs. Start your journey today! AI Essentials for Business $1,850 Next 4-week session starts January 22nd Enroll Now Compete in the age of... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
famous." After graduation, Huber didn't expect their career paths to cross again. But several years later, Christensen would realize that the OnStar story was a great example of navigating innovation within a large company. A Hands-on View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Successful retailers connect with customers via loyalty programs at three levels. The first is an introduction of sorts: the customer receives a generic reward for enrolling in the program. At the second level, the retailer contacts the... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
biotechnology leaders need to understand clinical trial management. Likewise, with a growing variety of new product introductions requiring pre-market testing, managers and analysts in many business sectors... View Details
Keywords: Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
workplace interactions. Building on West and Zimmerman's (1987) now classic articulation of gender as "the product of social doings," we describe this organizationally induced behavior as "undoing" gender. We use this... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries and countries. There appears to be substantial variation in... View Details
Keywords: Sean Silverthorne
- 01 Jun 2008
- News
The Prophet of Start-Ups
served as head of R&D in the Office of the Quartermaster General during World War II, rising to brigadier general. BETTMANN/CORBIS In 1921, Doriot left war-ravaged France for America, where he intended to enroll at MIT. Using a letter of View Details
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
evolution of the industry through the introduction of key service elements like flight attendants, in-flight meals, and loyalty programs. Each of these service elements, which are common today, was introduced as a key differentiator by a... View Details
- 12 Apr 2016
- First Look
April 12, 2016
customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost structures and fat gross margins. They are highly defensible once established, owing to network effects.... View Details
Keywords: Sean Silverthorne
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search diversion relative to a monopoly... View Details
Keywords: Sean Silverthorne
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details
Keywords: Re: Multiple Faculty
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of change since pay TV’s View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
with a similar educational background or other potential connection and ask for an introduction or advice about getting a job with the company. “One option to get someone’s attention is to pitch ideas to executives. ‘I noticed you are... View Details
Keywords: by Carolyn DiPaolo
- Web
Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School
Education Alumni Baker Library Historical Collections MORE EXHIBITS HISTORICAL COLLECTIONS RESEARCH LINKS SITE CREDITS GEORGES F. DORIOT Introduction EDUCATION Early Years at HBS Educating Leaders INNOVATION & VC Wartime Innovation ARD... View Details
- 30 Apr 2013
- First Look
First Look: April 30
through affective mechanisms. Working Papers Innovation, Reallocation and Growth By: Acemoglu, Daron, Ufuk Akcigit, Nicholas Bloom, and William Kerr Abstract—We build a model of firm-level innovation, productivity growth and... View Details
Keywords: Sean Silverthorne
- 26 Jul 2011
- First Look
First Look: July 26
suppliers selling substitutable products to a customer that engages in supplier reliability tracking. Using this analytical model, we observe how a supplier's service level performance molds a customer's beliefs as well as how a... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
quality and efficiency. The introduction of this transparency contributed to a 22.2% increase in customer-reported quality and reduced throughput times by 19.2%. Laboratory studies revealed that customers who observed process transparency... View Details
Keywords: Sean Silverthorne
- 01 May 2012
- First Look
First Look: May 1
paper we draw on two of the most important historical episodes in the history of the computing industry, the introduction of the PC and of the browser, to develop a third hypothesis. Both IBM and Microsoft, having been extremely... View Details
Keywords: Carmen Nobel
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
deepest human needs. The author suggests thinking like an entrepreneur as a way to improve one’s business, life, and relationships. Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg (MBA 2003)... View Details