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      Product DesignRemove Product Design →

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      • September 1981 (Revised August 1987)
      • Case

      CIBA-GEIGY Agricultural Division

      By: Benson P. Shapiro and Roy H. Schoeman
      In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
      Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
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      Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
      • March 1981 (Revised February 1993)
      • Case

      Hank Kolb, Director, Quality Assurance

      By: Frank S. Leonard and W. Earl Sasser
      Designed to introduce the systemic nature of product quality and the complexity of quality problems. Uses a new director, quality assurance, and the discovery of a quality problem. The new director has to decide if it is a real problem, what to do about it, and how to... View Details
      Keywords: Leadership; Product; Organizational Culture; Problems and Challenges; Quality; Attitudes; Complexity
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      Leonard, Frank S., and W. Earl Sasser. "Hank Kolb, Director, Quality Assurance." Harvard Business School Case 681-083, March 1981. (Revised February 1993.)
      • December 1980 (Revised July 1991)
      • Case

      Loctite Corp.: Industrial Products Group

      By: John A. Quelch
      A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
      Keywords: Product Marketing; Industrial Products Industry; Industrial Products Industry
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      Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
      • January 1980 (Revised May 1980)
      • Supplement

      General Electric vs. Westinghouse in Large Turbine Generators (B)

      By: Michael E. Porter
      Supplements the (A) case. Designed as an in-class handout. View Details
      Keywords: Energy Generation; Industrial Products Industry
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      Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (B)." Harvard Business School Supplement 380-129, January 1980. (Revised May 1980.)
      • April 1979 (Revised June 1984)
      • Supplement

      Chain Saw Industry in 1978, Addendum

      By: Michael E. Porter
      Supplements the case. Designed as an in-class handout. View Details
      Keywords: Consumer Products Industry
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      Porter, Michael E. "Chain Saw Industry in 1978, Addendum." Harvard Business School Supplement 379-177, April 1979. (Revised June 1984.)
      • Article

      Do Supervisors Thrive in Participative Work Systems?

      By: Leonard A. Schlesinger and Richard E. Walton
      This article presents the findings regarding the nature of the difficulties surrounding the supervisory role in participative work systems, a conceptualization of the supervisor/work group interface, and some action implications for the management of organizations.... View Details
      Keywords: Managerial Roles; Organizational Design; Management Practices and Processes; Innovation and Invention
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      Schlesinger, Leonard A., and Richard E. Walton. "Do Supervisors Thrive in Participative Work Systems?" Organizational Dynamics 7, no. 3 (Winter 1979): 24–38.
      • January 1978 (Revised February 1983)
      • Case

      Polaroid-Kodak (B1)

      By: Michael E. Porter
      Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
      Keywords: Customer Focus and Relationships; Marketing Strategy; Market Entry and Exit; Product; Competitive Strategy; Electronics Industry
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      Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, January 1978. (Revised February 1983.)
      • February 1977 (Revised April 1983)
      • Supplement

      Corning Glass Works: The Electronic Products Division (C)

      By: Michael Beer
      Supplements the (B) case. Designed as an end-of-class handout. View Details
      Keywords: Electronics Industry
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      Beer, Michael. "Corning Glass Works: The Electronic Products Division (C)." Harvard Business School Supplement 477-074, February 1977. (Revised April 1983.)
      • March 1974 (Revised June 1995)
      • Case

      First National City Bank Operating Group (B)

      By: Jay W. Lorsch
      Growth in demands on the bank's "back office" required a totally new approach to management. New stress on systems orientation, objectives, measurement, process design and control has resulted in lower costs, fewer people, and higher quality. Also resulted in fear,... View Details
      Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Outcome or Result; Banking Industry
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      Lorsch, Jay W. "First National City Bank Operating Group (B)." Harvard Business School Case 474-166, March 1974. (Revised June 1995.)
      • September 1972 (Revised February 1984)
      • Case

      Blanchard Importing and Distribution Co., Inc.

      By: Paul W. Marshall
      Illustration of the two main types of errors resulting from use of the economic order quantity (EOQ) as a tool in production scheduling. Designed to permit class discussion to begin with a consideration of one common type of mistake, errors in calculation of the EOQ... View Details
      Keywords: Mathematical Methods; Production; Debates; Management Analysis, Tools, and Techniques
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      Marshall, Paul W. "Blanchard Importing and Distribution Co., Inc." Harvard Business School Case 673-033, September 1972. (Revised February 1984.)
      • Research Summary

      Design Driven Innovation

      By: Roberto Verganti

      Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

      • Teaching Interest

      DESIGN THEORY AND PRACTICE ES285

      By: Roberto Verganti

      Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

      Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
      • Research Summary

      Designing Productive Zones of Privacy

      By: Ethan S. Bernstein

      A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

      Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
      • Teaching Interest

      Digital Innovation and Transformation – MBA Elective Curriculum

      By: Feng Zhu
       

      Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

      • Research Summary

      Distributed Innovation in Open Systems—The Role of Modularity

      By: Carliss Y. Baldwin
      Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details
      • Teaching Interest

      FIELD Global Immersion

      By: Allison H. Mnookin
      The FIELD Global Immersion course sends student teams into global markets around the world, requiring them to develop a new customer experience, product or service concept for a global partner organization leveraging design thinking innovation techniques. View Details
      • Research Summary

      How to Manage Customers for Increased Profits and Customer Satisfaction

      By: Frances X. Frei
      For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ... View Details
      • Forthcoming
      • Article

      Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation

      By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
      Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
      Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
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      Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming). (Pre-published online March 24, 2025.)
      • Teaching Interest

      Immersive Field Course: China and Taiwan

      By: Willy C. Shih
      I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details
      Keywords: Globalization; Supply Chain; Operations; Technology Industry; China; Asia; Taiwan
      • Teaching Interest

      Large-Scale Investment (LSI, MBA Elective Curriculum)

      By: Benjamin C. Esty
      Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details
      Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting
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