Product Commercialization - Publications - Faculty & Research

05 Feb 2009
Research & Ideas

In Praise of Marketing

commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new View Details

Keywords: by John Quelch; Advertising

Fast Answer

Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Preqin
Information on PE & VC firms, funds, private companies, and deals. REIS
Search millions of real estate data points that cover every View Details

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Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

humanity in the products he invented and in the endeavors of those who created them. EXPLORE MORE OF THE EXHIBIT EXPLORE x HOME EMERGENCE OF A NEW TECHNOLOGY The Invention of the Polarizer A RESEARCH & MANUFACTURING COMPANY View Details

01 Mar 2004
News

A Case for Coffee

Another highlight of the trip was a stimulating case discussion on coffee production led by two local alumni, Thomas Dixon (MBA ’88) and Tim Piper (MBA ’88). Dixon and Piper both work for the Tanzania arm of TechnoServe, a global... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

of trusted appointees (known internally as the "Dutch Mafia"), whose understanding of Philips technology, commercial objectives, and overall strategy provided the major link between the parent company and its dispersed national... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

Profile

Matt Thurmond

certification or outside brand partnership to make it work." For the summer, Matt will be interning at Google in the Bay area as a member of their online advertising team. This role is a good steppingstone to his greater ambition: "I want a broader leadership... View Details

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

facilities each year, an increasing number of which are on foreign soil. "Without the FDA, each of us would individually spend a lot more time researching where products come from and what ingredients they contain," says Harvard Business... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

01 Mar 2013
News

A Healthy Profit

organizations with which Antares has partnered). The goal is to significantly improve the delivery of such products and services by achieving a commercially robust, self-sustaining footing, thereby ensuring... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Feb 2000
News

Short Takes

of organizations were very productively linked and in which significant value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School spurred Austin to delve more deeply... View Details

Keywords: Nancy O. Perry

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details

Keywords: by Nancy F. Koehn

Profile

Zihan Lin

deliberate. "We made concessions to get the deal done so that we could learn from it. Without business acumen, you'll never get a product off the R&D shelf and into doctors' hands to benefit the patients who need it."... View Details

Fast Answer

Trade publications: industry research

What are trade publications and what kind of information do they provide? How can I locate them? Trade publications are issued by commercial publishers, as well as by trade and professional organizations. There are thousands of... View Details

01 Dec 2005
News

Buy the Book

perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger. Google's limitation as an interactive marketing medium today... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

01 Jan 2004
News

A. G. Lafley, MBA 1977

Crest and Pampers, for example, have regained market share after losing their number one positions in the United States several years ago to Colgate-Palmolive and Kimberly-Clark, respectively. Crest won back the top spot recently by introducing teeth-whitening View Details

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Photographs & Prints | Baker Library

industrial photography from the 1920s to the 1950s, a critical period in the development of industrial and commercial photography. The holdings described here are discrete collections exclusively containing photographs. Various manuscript... View Details

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Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details

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A Marketing Revolution - The Art of American Advertising

time, Americans had become visually literate consumers of commercial messages. “Magazine ads took the place of trade cards within the production of advertising, as well as within the imaginations of a... View Details

05 Jul 2022
Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

business leaders demanded collaboration tools, we saw Zoom and other video conferencing products explode. But MS quickly responded with improvements to Teams’ videoconferencing capabilities and ease of use. As everyone in the company has... View Details

Keywords: by Danielle Kost

01 Jun 2025
News

Forward Thinking

The tallest animal to roam the land, giraffes cast long shadows on the dry savannas and woodlands of sub-Saharan Africa where they live. But their lands are vanishing, with estimates suggesting that 90 percent of their habitat has already been lost; giraffe populations... View Details

Keywords: Jen Mcfarland Flint; Illustrations by Maria Jesus Contreras; Animal Production and Aquaculture; Agriculture

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