Publications

July 1974
Article

International Trade: The Product Life Cycle Approach

By: Louis T Wells Jr

Keywords: Global Range; Trade; Product

2020
Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas

The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details

Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software

06 Jun 2023
Blog Post

Van den Ende Rozen: Greenhouse Rose Production

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details

1980
Book

Product Innovation and Directions of International Trade

By: L. T. Wells Jr.

Keywords: Product Development; Globalization

January 1986 (Revised November 2006)
Case

Peripheral Products Company: The 'Gray Market' for Disk Drives

By: Frank V. Cespedes

In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk... View Details

Keywords: Price; Growth and Development; Code Law; Leadership; Marketing; Distribution; Production; Salesforce Management; Strategy; Distribution Industry

Educators

April 1988 (Revised March 1991)
Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin

Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details

Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry

Fast Answer

Biotech and Pharmaceuticals: R&D spending, production cost

Where to find biotech and pharmaceuticals R&D spending and product cost data? Bloomberg – use BI function to locate R&D spending data Cortellis - special database on pharmaceuticals industry including R&D... View Details

March 2007
Teaching Note

Lifan Group: Automobile Production in China (TN)

By: Felix Oberholzer-Gee

Keywords: Production; Auto Industry; China

August 1988 (Revised January 1992)
Case

Hewlett-Packard (A): Organizing New Product Sales Channels--1986

By: V. Kasturi Rangan and Joseph G. Finegold

Keywords: Sales; Product Launch; Marketing Channels; Computer Industry

May 2005
Article

Break Free from the Product Life Cycle

By: Youngme Moon

Keywords: Product; Business Cycles

1984
Chapter

International Trade: The Product Life Cycle Approach

By: L. T. Wells Jr.

Keywords: Product; Trade

March 1982 (Revised January 1990)
Background Note

Note on Pricing Strategies for Industrial Products

Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus... View Details

Keywords: Price; Product Marketing; Industrial Products Industry

Educators

September 1991 (Revised January 1998)
Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss

One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details

Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills

Educators

March–April 1992
Article

Creating Project Plans to Focus Product Development

By: S. C. Wheelwright and K. B. Clark

Keywords: Planning; Product; Research and Development

Article

Finding the Right Job for your Product

By: Clayton M. Christensen, Scott D. Anthony, Gerald N. Berstell and Denise Nitterhouse

Keywords: Jobs and Positions; Product

1987
Chapter

How Cost Accounting Systematically Distorts Product Costs

By: Robert S. Kaplan and Robin Cooper

Keywords: Cost Accounting; Product

2024
Working Paper

Why Has Construction Productivity Stagnated? The Role of Land-Use Regulation

By: Leonardo D’Amico, Edward Glaeser, Joseph Gyourko, William Kerr and Giacomo A. M. Ponzetto

We document a Kuznets curve for construction productivity in 20th-century America. Homes built per construction worker remained stagnant between 1900 and 1940, boomed after World War II, and then plummeted after 1970. The productivity boom from 1940 to 1970 shows... View Details

Keywords: Governance Controls; Performance Productivity; Local Range; Construction Industry