Publications

October 2024
Case

Parexel: Scaling Up and Industry Dynamics

By: Regina E. Herzlinger and Ben Creo

Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details

Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry

Winter 2014
Article

Does Service Bundling Reduce Churn?

By: Jeff Prince and Shane Greenstein

We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,... View Details

Keywords: Communication Technology; Customer Satisfaction; Product Marketing; Telecommunications Industry

Article

Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks

By: Todd Rogers, Katherine L Milkman, Leslie K. John and Michael I. Norton

Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people follow through on intentions like these? Plan-making, a tool that... View Details

Keywords: Behavior; Success; Planning

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April 1996
Case

Shanghai Volkswagen

Volkswagen and Shanghai Sedan, have developed a joint venture to build western-quality autos in China. Having developed a supplier network capable of delivering quality components, the company now faces a need to expand capacity (demanding rapid expansion of their... View Details

Keywords: Globalized Firms and Management; Management Practices and Processes; Joint Ventures; Operations; Performance Capacity; Manufacturing Industry; Auto Industry; Germany; China

September 1994
Case

Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

By: Joseph L. Bower and John B. Matthews Jr.

Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details

Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States

22 Apr 2019
HBS Seminar

Francesca Rossi, AI Ethics Global Leader, IBM

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

22 Feb 2011
News

Harvard professor inspires management executives in Pune

February 2001 (Revised March 2003)
Case

i2 TradeMatrix

i2 has recently acquired Aspect Development and is incorporating Aspect's offerings into its TradeMatrix product for business-to-business e-commerce. TradeMatrix embeds i2's existing products for optimizing supply chain performance by applying advanced planning and... View Details

Keywords: Internet and the Web; Applications and Software; Organizational Culture; Mergers and Acquisitions; Information Technology Industry

15 Feb 2012
News

Why Social Change is Good for Business

September 2019
Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga

By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details

Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States

29 Jun 2021
Cold Call Podcast

Procter & Gamble’s Lean Innovation Transformation

Keywords: Re: Emily Truelove; Consumer Products

TeachingInterests

Managing Health Care Delivery

By: Rembrand M. Koning

Complex patient needs, expensive technology innovations, and constrained resources are putting a heavy strain on health care delivery—and exposing vulnerable populations to greater risk.

Managing Health Care Delivery helps you build the capabilities to... View Details

July 2012 (Revised March 2013)
Supplement

Shanghai Diligence Law Firm (B)

By: Robert G. Eccles and Catherine Zhang

Shanghai Diligence Law Firm continued with its approach to grow through a merger, rather than organically, and was eventually merged into a bigger law firm in China. After the merger, a refined A-B-C-D model is still in use as compensation system, although the... View Details

Keywords: Professional Service Firms; Compensation; Law Firms; Motivating Professionals; Client Management; Developing Professionals; Entrepreneurship; China; Mergers and Acquisitions; Employee Relationship Management; Compensation and Benefits; Groups and Teams; Legal Services Industry; China

Article

Managing a Polarized Workforce: How to Foster Debate and Promote Trust

By: Julia A. Minson and Francesca Gino

One of the toughest challenges leaders face is managing diverse perspectives—and given heightened tensions over politics and movements such as #MeToo and Black Lives Matter, that’s more difficult today than ever before. At the same time, productive disagreement and... View Details

Keywords: Polarization; Employees; Perspective; Interpersonal Communication; Organizational Culture; Trust

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November – December 2009
Article

Learning by Design: Developing an Engine for Transforming Your Company

By: Michael Beer and Magnus Finnstrom

Traditional leadership development programs often fail to achieve the desired results because they don't focus on learning linked to the company's business strategy and the real day-to-day challenges facing managers. The experience of Sweden-based industrial... View Details

Keywords: Leadership Development; Programs; Learning; Failure; Business Strategy; Organizations; Transformation; Problems and Challenges; Design; Sweden

March 2022
Case

Unilever: Remote Work in Manufacturing

By: Prithwiraj Choudhury and Susie L. Ma

In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details

Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry

Most business leaders focus on the future much more than on the past, believing that their job is to embrace disruption and innovation, transform their organizations, and explore new frontiers. But decades of research on companies worldwide shows that most... View Details

February 2010
Background Note

Millipore Background Note

By: Elie Ofek and Natalie Kindred

This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details

Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Pharmaceutical Industry