Publications

January 2008 (Revised March 2008)
Case

Uría Menéndez (A)

By: Robert G. Eccles

Uria Menendez, the pre-eminent law firm in Iberia, is at a critical point in its long and distinguished history. Its newly appointed second generation co-managing Partners are facing some critical strategic decisions concerning how the firm should position itself in... View Details

Keywords: Global Strategy; Networks; Selection and Staffing; Work-Life Balance; Compensation and Benefits; Decision Making; Expansion; Legal Services Industry; Iberian Peninsula

January 1991
Case

Volkswagen of America: Audi 5000 (A)

By: Stephen A. Greyser

Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States

Article

Decarbonization Factors

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim, David Turkington and Hui (Stacie) Wang

In the face of accelerating climate change, investors are making capital allocations seeking to decarbonize portfolios by reducing the carbon emissions of their holdings. To understand the performance of portfolio decarbonization strategies and investor behavior... View Details

Keywords: ESG; Investment Management; Factor Investing; Investor Behavior; Climate Change; Environmental Sustainability; Investment; Management

SSRN

19 Feb 2016
Blog Post

4 Updates About Peek Weekend at HBS

someday.” Given the overwhelmingly positive response to last year’s event, HBS will once again be offering Peek Weekend – but is evolving the concept this summer. Here are four things you should know about 2016 Peek Weekend. 1. Peek... View Details

March 2010 (Revised October 2018)
Case

Toby Johnson (A): Leading After School

By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles

After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Organizational Structure; Compensation and Benefits; Business or Company Management

January 2009 (Revised November 2010)
Case

The Dojima Rice Market and the Origins of Futures Trading

By: David A. Moss and Eugene Kintgen

In 1730, Japanese merchants petitioned shogun Tokugawa Yoshimune to officially authorize trade in rice futures at the Dojima Exchange, the world's first organized (but unsanctioned) futures market. For many years, the Japanese government had prohibited the trade of... View Details

Keywords: Futures and Commodity Futures; Price; Food; Business History; Market Transactions; Business and Government Relations; Japan

August 2020 (Revised November 2020)
Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details

Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan

12 Sep 2023
Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health

March 2000 (Revised August 2000)
Background Note

Transition to General Management Website

By: David A. Garvin and Jeffrey Berger

Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager. View Details

Keywords: Transition; Business or Company Management; Managerial Roles; Outcome or Result; Problems and Challenges

February 1996 (Revised August 1998)
Exercise

Process Flow Design Exercise (C)

By: Janice H. Hammond

Provides detailed instructions for auditors to help them prepare for the factory demonstration day. Each audit position is described and a time line outlining responsibilities for the four phases of the simulation is provided. View Details

Keywords: Business Processes

16 Jan 2015
News

In With The Old

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

2019
Chapter

Product Market Strategy

By: Anoop Menon and Dennis Yao

Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the... View Details

Keywords: Product Positioning; Competitive Advantage

June 2024 (Revised October 2024)
Case

Equifruit

By: Elizabeth A. Keenan and Annelena Lobb

Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details

Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States

12 Apr 2013
News

Deleveraging in the U.S. Just Started

Web

Doctoral

questions facing the world today, we want to hear from you. Unlock Your PhD Journey with Full Financial Aid All incoming students are awarded a fellowship, including tuition, single-person health fees, and a living stipend. Placement Our graduates go on to research and... View Details

March 2000 (Revised October 2004)
Background Note

Adding Voice to the Web: A Note on Start-ups

By: Clayton M. Christensen and Tara Donovan

A study of start-up companies that have leveraged the technology of Internet Protocol (IP) telephony to develop applications that are positioned to have an impact on the offerings of traditional telecommunications organizations. View Details

Keywords: Business Startups; Internet and the Web; Communication Technology; Technological Innovation; Innovation Strategy; Telecommunications Industry; Information Technology Industry

Career Coach

Thoba Grenville-Grey

Thoba wants to help students interested in investing careers from international backgrounds break into US roles by highlighting the nuances of the process and the potential resources and strengths students can lean into. Having worked in strategy consulting , search... View Details

2012
Chapter

Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem

By: Tomislav Rimac, Johanna Mair and Julie Battilana

How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers... View Details

Keywords: Social Entrepreneurship; Social Psychology; Social Issues; Organizations; Business and Community Relations