Publications

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

20 Jun 2008
News

Winners of 2008 Harvard Business School Business Plan Contest Ring Opening Bell at New York Stock Exchange

Nov 2012
Article

What Washington Must Do Now: An Eight-Point Plan to Restore American Competitiveness

Policy steps for the president and Congress to follow in order to make American companies more competitive and their employees more prosperous. View Details

2019
Working Paper

Recipe for Succession: An Analysis of Board-Level Drivers of CEO Succession Planning

By: J. Yo-Jud Cheng, Boris Groysberg and Paul M. Healy

Keywords: Corporate Boards; CEO Succession; Corporate Governance

June 2010
Teaching Note

FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case)

By: Steven C. Wheelwright and Afarin Bellisario

Teaching Note for 4555. View Details

Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Production; Performance Capacity; Manufacturing Industry

08 Sep 2016
News

Airbnb Plans To Fight Racism With Diversity. But Will It Be Enough?

28 Aug 2009
Working Paper Summaries

The Impact of Private Equity Ownership on Portfolio Firms’ Corporate Tax Planning

Keywords: by Brad Badertscher, Sharon P. Katz & Sonja Olhoft Rego; Financial Services

September 2012
Case

Getting Back to Your Roots: Rose Carpenter's Story

By: John A. Davis, Janet Kraus and Lisa Strope

Rose Carpenter is a successful entrepreneur who is considering the personal implications of leaving the business she created to pursue her own interests. View Details

Keywords: Career Planning; Entrepreneurs; Life Planning; Work-Life Balance; Entrepreneurship; Decisions

January 2025
Case

Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

By: David Collis and Haisley Wert

In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details

Keywords: Corporate Strategy; Expansion; Scope; Grocery; Strategy; United States