Publications

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January 1996 (Revised February 1997)
Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

11 Feb 2014
News

Thank You For Not Selling: Historian Nancy Koehn On CVS' Tobacco Ban

March 2008 (Revised August 2020)
Case

Lisa Sherman (A)

By: Bill George and Jens Audenaert

Lisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders... View Details

Keywords: Diversity; Identity; Personal Development and Career; Decision Choices and Conditions; Leadership; Organizational Culture

11 Dec 2014
News

In Praise of Small Miracles

14 Feb 2013
News

The First Secret of Success Is Showing Up

March 1990 (Revised November 2004)
Case

O.M. Scott & Sons Co. Leveraged Buyout

By: George P. Baker III and Karen Wruck

Documents the organizational changes that took place at O.M. Scott & Sons Co. in response to their leveraged buyout. Provides the opportunity for students to discuss the effects of high leverage on management decision making, and the differences between operating as a... View Details

Keywords: Leveraged Buyouts; Capital Structure; Borrowing and Debt; Organizational Structure; Organizational Change and Adaptation; Management; Business Conglomerates; Cost of Capital; Financial Services Industry

03 Jun 2009
News

GM and the world we have lost

21 Jul 2020
News

Starbucks Commits to Raising Awareness of Racial Bias

18 Oct 2018
News

What Will Trump Do Next With Chinese Student Visas?

13 Mar 2017
News

You’re Not Busy, You’re Just Rude

22 Oct 2010
Research & Ideas

Panel on Pedagogical Innovations in MBA Courses

Editor's Note: This is a summary of an HBS Faculty Research Symposium 2010 presentation. View a full summary from the link below. Date of Event:May 10, 2010 Speakers:Ray Gilmartin, Joseph Lassiter, Youngme Moon, Nitin Nohria Multiple pedagogical innovations are taking... View Details

Keywords: Re: Multiple Faculty; Education

March 2023 (Revised May 2023)
Case

Tribal Councils Investment Group of Manitoba Ltd.

By: David L. Ager

In the Fall of 2014, Heather Berthelette, the recently appointed COO of Tribal Councils Investment Group of Manitoba Ltd. (TCIG), was preparing a recommendation to the Board of Directors about whether to dissolve the company and return any remaining funds to the seven... View Details

Keywords: Indigenous Communities; Corporate Governance; Governing and Advisory Boards; Social Enterprise; Economic Growth; Investment Banking; Canada

Web

Summer Venture in Management

was so enriched by the exchange of perspectives and ideas.” AMIR WILLIAMS (SVMP 2017) WHAT DID YOU LEARN AT SVMP? “SVMP taught me that HBS is a place that cultivates leaders who are already doing amazing things in their communities and... View Details

05 Oct 2009
Research & Ideas

The Vanguard Corporation

In her new book SuperCorp, Rosabeth Moss Kanter argues that capitalism is near a crossroads. The old ways of doing business no longer work. Traditional leadership roles are breaking down. And the public is fed up with greedy executives and their institutions that feast... View Details

Keywords: by Sean Silverthorne

09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

April 2022
Article

Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S.

By: Enrico Cantoni and Vincent Pons

We measure the overall influence of contextual versus individual factors (e.g., voting rules and media as opposed to race and education) on voter behavior, and explore underlying mechanisms. Using a U.S.-wide voter-level panel, 2008–18, we examine voters who relocate... View Details

Keywords: Voting; Behavior; Geographic Location; Personal Characteristics; Situation or Environment; United States

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2013
Chapter

FollowMe.IntDev.Com: International Development in the Blogosphere

By: Ryann Manning

This chapter explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details

Keywords: International Development; Blogging; Social Media; Public Sphere; Blogs; Equality and Inequality; Globalization; Social and Collaborative Networks; Developing Countries and Economies

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May 2006 (Revised October 2007)
Case

EU Verdict Against Microsoft

By: David B. Yoffie and Michael Slind

In 2004, following an investigation that began in 1998, the European Commission (EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows... View Details

Keywords: Judgments; Governance Compliance; Lawsuits and Litigation; Monopoly; Business and Government Relations; Competitive Strategy; Software; European Union; United States