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Publications

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  • All HBS Web  (839)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (100)

Show Results For

  • All HBS Web  (839)
    • People  (8)
    • News  (280)
    • Research  (378)
    • Multimedia  (5)
  • Faculty Publications  (100)
← Page 29 of 839 Results →
  • 14 Dec 2018
  • Blog Post

The ABCs of Recruiting at HBS

when putting together offer packages for students. C – Company Conversations. You might know Company Conversations as Coffee Chats at other MBA schools. These 1:1 or small group meetings are a great way to connect with students and get to know them on a View Details
Keywords: All Industries
  • 13 May 2014
  • First Look

First Look: May 13

within an organization to be effective leaders and to accomplish their personal goals. Executives are urged to examine their lives to discover major themes, interests, and values, using that examination to create a short statement of... View Details
Keywords: Sean Silverthorne
  • Career Coach

Betsy Edwards

Betsy (HGSE, '12) is a Corporate Relations Director in HBS Career & Professional Development with over ten years of coaching experience.  Her focus is on supporting students and alumni seeking an impact-oriented career primarily in the health care, energy and... View Details
Keywords: Education; Fintech; Financial Services (All); Impact Investing; Financial Services (All); Government; Health Care; Social Enterprise
  • 12 Mar 2013
  • First Look

First Look: March 12

in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2010
  • News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
  • 01 Sep 2013
  • News

A Hollywood Backstory

What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
Keywords: Armbruster, Michael; Broadcasting (except Internet); Information; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Feb 2000
  • News

Jerry Shafir: A Simmering Success Story

In this business, you're only as good as the person peeling the potatoes," calls out Jerry Shafir (MBA '84) through a rising cloud of steam, as a hundred pounds of freshly chopped vegetables slide into a Jeep-sized cauldron of chicken... View Details
Keywords: Deborah Blagg
  • 01 Nov 2013
  • News

Selling Crafts with a Story

many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online View Details
Keywords: Maureen Harmon; crafts; hobbies; ecommerce; Miscellaneous Store Retailers; Retail Trade; Arts, Entertainment
  • 01 Feb 2002
  • News

Europe Business Conference Forecasts the Future

freedom that will favor universal growth and prosperity in a more diverse, open world," he concluded. Panels held throughout the day included "Consulting in a Bear Market," "Opportunities in Eastern Europe," and "Managing Brands across... View Details
  • 31 Jan 2023
  • News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
  • 01 Jun 2010
  • News

Michael Depatie

“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • 01 Mar 2005
  • News

In the Blood

that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to... View Details
Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 04 May 2023
  • Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

and marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
  • 10 May 2016
  • First Look

May 10, 2016

Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

different that it is too much to expect one person to be able to do, as Forrest Christian suggested? Referring to the same problem, Jim Johnson invoked my colleague Michael Tushman's work on "ambidexterity" among leaders,... View Details
Keywords: by Jim Heskett
  • 01 Mar 2006
  • News

The Little Ice-Cream Company That Could

several years later, there was only one logical choice for a new name: Edy’s, after cofounder Joseph Edy. By the early 1990s, the Edy’s brand was well established throughout the Midwest and East, and it has long since eclipsed Dreyer’s in... View Details
Keywords: Roger Thompson; Food Manufacturing; Manufacturing
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

attention to sunk costs. We go to plays or concerts that, in retrospect, we'd rather not go to simply because we have a $50 ticket in the pocket. Similarly, one of my colleagues describes a person who pays $300 to join a tennis club, only... View Details
Keywords: by Manda Mahoney
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

gender, family) in the context of organizational/occupational pressures and personal preferences regarding this identity. We propose that the dual forces of pressures and preferences vary from inclusion (e.g., incorporating the non-work... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

has been considerable speculation about Bezos's personal objectives in acquiring the Post. More influence in Washington? A philanthropic interest? Or a friendship with Don Graham? No one really knows. What we do know is that it's an... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
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