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  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

directly competitive product, if the rival introduces an inferior substitute, it may damage consumers' perceptions and depress sales in the entire product category. As a result, intellectual property protection must be seen as not a... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 18 Jul 2022
  • Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than global casinos operating with... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
  • 2022
  • Working Paper

The Gender Gap in Confidence: Expected But Not Accounted For

By: Christine L. Exley and Kirby Nielsen
We investigate how the gender gap in confidence affects the views that evaluators (e.g., employers) hold about men and women. If evaluators fail to account for the confidence gap, it may cause overly pessimistic views about women. Alternatively, if evaluators expect... View Details
Keywords: Confidence; Experiments; Gender; Perception; Values and Beliefs; Performance Evaluation; Analysis
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  • Web

A Tradition of Philanthropy - Alumni

from alumni and friends. 2011-2018 The Harvard Business School Campaign, led by John Hess (MBA 1977) and a dedicated group of leadership volunteers , increased alumni engagement; improved the perception of HBS and business in the world;... View Details
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

writes in Framing the Audience: Art and the Politics of Culture in the United States, 1929–1945 . “ Fortune built on the increasingly populist orientation of the art world as it promoted an integration of culture and capitalism that would combat negative View Details
  • 09 Sep 2009
  • Working Paper Summaries

Perspectives from the Boardroom--2009

Keywords: by Jay W. Lorsch, Joseph L. Bower, Clayton S. Rose & Suraj Srinivasan
  • 26 Mar 2024
  • Blog Post

IFC India: Financing the Climate Transition in India

positive image contributes to the success of their initiatives. Understanding and replicating this positive perception could be a valuable consideration for other similar entities globally. Their demand far surpasses their supply. So this... View Details
  • 04 Aug 2011
  • What Do You Think?

How Dangerous Is Common Sense to Managers?

the simple perception of the situation or facts," JR adds that "Common sense is not in the knowledge but in the application of the knowledge." Others placed emphasis on the word "common." S. A. Visotsky, for... View Details
Keywords: by James Heskett
  • 17 Jan 2019
  • Research & Ideas

Why Business Should Support Employees Who Are Caregivers

don’t realize that there are material returns associated with helping these workers,” says Fuller, a professor of management practice. “If I told an executive, ‘You could reduce your turnover of key personnel by 3 percent,’ they would say, ‘Where do I sign?’” The... View Details
Keywords: by Danielle Kost; Health
  • 17 Aug 2021
  • Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

kill only one. While such damned-if-you-do-damned-if-you-don’t ethical dilemmas have traditionally been the focus of public debates about AV algorithm design, they are the wrong way to look at the issue, say De Freitas and his co-authors, who include View Details
Keywords: by Michael Blanding; Auto
  • 04 Apr 2023
  • Blog Post

Maersk’s Journey to Decarbonize Shipping

becomes technologically feasible for ocean shipping, Maersk believes that legal, safety, and public perception challenges make it highly impractical as a primary energy source. Similarly, with biomethane, Maersk sees emissions slippage... View Details
  • March 2025
  • Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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  • 12 Nov 2018
  • Blog Post

Student Portraits - Armed Forces Alumni Association

Army, this was the most common response I received when people found out about my background. There often seems to be an unspoken perception that people only join the military because they are extremely patriotic or don’t have a better... View Details
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

may color the perceptions of those most directly involved in the failure. After experiencing failure, people typically attribute too much blame to other people and to forces beyond their control. If this tendency goes unchecked, it... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

dishonest behavior to all parts of the company's management system and even to its relationships with outside parties. Managers start to feed misleading information to customers, suppliers, and employees, and the CEO and CFO begin to "manage the numbers" to... View Details
Keywords: by Michael C. Jensen
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

assume [citizen astronauts] will have to sign something that says, ‘You can't sue me.’” Will investors be patient? Another obstacle that human space travel must avoid: Venture capital money suddenly drying up if there is a perception that... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • 06 Feb 2014
  • HBS Seminar

Karthik Ramanna, Harvard Business School

  • 09 Dec 2013
  • Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

conflict," says Chua. "The key word here is 'ambient,' looking at the effect that cultural conflicts can have on an observer. That flows more through the perceptions we have about other cultures." The effect of indirect conflict happens... View Details
Keywords: by Michael Blanding
  • 01 Dec 2015
  • Blog Post

What is the HBS FIELD Program?

realized how different brand perceptions could be across various cultures and countries. Through multiple customer interactions, we synthesized our findings to develop real short term and long-term strategies for the company to pursue. My... View Details